Search Global Cosmetic Industry: Page 2

999 Results
Type: Article
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
Kaffe Bueno is upcycling the by-products, or “waste,” of coffee production—spent grounds—to unleash sustainable natural ingredients for the hair and skin.
Discover the Beauty of Coffee with Kaffe Bueno
How upcycling coffee helps the skin and hair care industry transition to natural formulations.
Sep 29th, 2023
GoodFulfillment850x425
Keep Your Beauty Brand on the Move
How to find the right fulfillment provider in the direct-to-consumer age.
Aug 4th, 2017
Tea-Tonic
[slideshow] 23 Australian Beauty Brands to Keep on Your Radar
This year, Beauty Expo Australia highlighted the brands that are proudly Australian-owned, as well as products that are Australian-made.
Nov 22nd, 2017
The United Kingdom recently hosted the CEW UK Achievers Awards, the Indie Beauty Expo, SCS Formulate, a Skin Microbiome Congress meeting and the in-cosmetics Formulation Summit.
[update] Beauty Hot Spot: United Kingdom Hosts Several Industry Events
The United Kingdom is observing continued success in the beauty industry, despite its economic uncertainty. The country recently hosted the CEW UK Achievers Awards, the Indie Beauty Expo, SCS Formulate, a Skin Microbiome Congress meeting and the in-cosmetics Formulation Summit.
Dec 9th, 2019
Tigi DiamondLipstick Infatuation.
[Slideshow] Inside the CVS Beauty Makeover
From quirky K-beauty and on-trend brands to better-for-you products and formulations, CVS is stepping up its game.
Apr 23rd, 2017
BeautyPitch425
Cosmoprof North America to Connect Rising Beauty Brands with Qualified Investors
The program is open to qualified Professional Beauty Association (PBA) members, Cosmoprof North America (CPNA) exhibitors and existing beauty companies with at least one original product and $500k in revenue.
Jun 20th, 2018
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
Gci Branded Content Lead Image 2 25 25
Accupac's 2025 Trend Report: Key Insights Shaping the Future of Beauty
Unlock the future of beauty and personal care with Accupac’s 2025 Trend Report! With 50 years of expertise, Accupac reveals key trends and consumer priorities that will shape the industry. Stay ahead and discover insights to drive your brand’s success.
Mar 11th, 2025
FutureARBeauty850x425
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
Aug 17th, 2017
SocialSell850x425
Five Key Social Selling Tips from the 2017 WWD Digital Beauty Forum
Brands looking to boost social reach, should keep the following five takeaways in mind.
May 12th, 2017
Trust can be established through what is in a product and what is not, highlighting proven patented ingredients or statistics from clinical trials.
3 Keys to Increasing Conversions with First-Time Beauty Buyers
Part 1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers.
May 31st, 2023
Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.
Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions
A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.
Oct 1st, 2024
Lifeology Waterlily & Pink Pepper Fragranced Quick Dry Body Butter
Brands To Keep An Eye On From The 2019 CEW UK Beauty Awards
Skin care products have dominated the awards this year, in an amazing array of formats available to the beauty consumer.
Apr 29th, 2019
taiki_gci1801_lead
Don’t Be Left Behind – Facial Sheet Masks are a MUST.
Since 2015 facial sheet masks, have been one of the fastest growing skin care categories. Introduced by K-beauty, this trend is expected to continue to grow through 2024 and reach a whopping $336.7 million.
Jan 9th, 2018
425-sephora-store
How Amazon and Prestige Beauty Are Reshaping Sephora
President and CEO Calvin McDonald discussed the future of the retailer in a wide-ranging conversation.
Jan 7th, 2016
Today, 64% of surveyed consumers say sustainability is very important when considering the purchase of a beauty product.
Consumers’ Sustainable Beauty Attitudes
A new survey measures shifts in pre- and post-pandemic mindsets regarding packaging, ingredients and more.
May 31st, 2022
Ashland’s Saffragyl biofunctional, derived from upcycled saffron flowers, reportedly prevents early gum problems and strengthens sensitive and irritated gums.
The Beauty Ingredient Agenda: March 2023
Consumer data and supplier launches align to reveal emerging brand innovation and marketing opportunities.
Feb 27th, 2023
Previous Page
Page 2 of 56
Next Page