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148 Results
Type: Article
Regulatory
Protects from the Sun. Respects the Planet.
Lubrizol Life Science Beauty’ Sunhancer™ Eco SPF booster is a naturally derived technology that increases SPF. Reduce the content of UV filters in your formulations while maintaining the same skin protection.
Fragrance/Home
1 + 1 = 3
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
News
Earned Media Earns Its Rightful, Beautiful Place
Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
News
Earned Media Earns Its Rightful, Beautiful Place
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
News
Building Social Media Platforms for Growing Brands
The current era of Web 2.0 and social media has been nothing short of revolutionary and opportunity-rich. Today, possessing online savvy and presence are crucial toward growing brands, and social media is truly a key component of marketing and PR efforts.
Regulatory
Protects from the Sun. Respects the Planet.
While practicing sun safety and applying sunscreen should be a priority on every beachgoer’s list, have you ever thought about what happens to our environment when certain sunscreens wash off in oceans?
Skin Care
Unlocking the Plant Internal Microbiome: Natural Beauty Actives
Provital’s new Triplobiome™ Technology and production platform delivers natural, sustainable and efficacious ingredients based on botanical symbiotic endophytes.
Packaging
Need PET Plastic Jars? Alpha’s Got You Covered!
PET Jars are used for virtually every personal care application from hair gels to cosmetics to body scrubs. PET is an ideal material because it has the high-end look of glass but is shatterproof and light-weight.
Consumers & Markets
3 Well-Aging Trends
3 Well-Aging Trends
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Suppliers & Services
Packaging & Product Expertise plus Service equals Complete Turnkey
Complete turnkey requires packaging expertise, product development and customer service. Choosing the right partner is critical to success.
Packaging
Need PET Plastic Jars? Alpha’s Got You Covered!
PET Jars are used for virtually every personal care application from hair gels to cosmetics to body scrubs. PET is an ideal material because it has the high-end look of glass but is shatterproof and light-weight.
Sun Care
Perspective: Sun Care that Protects People & the Planet
The sustainable sunscreen era poses technical challenges amid ongoing research into human and environmental health.
Color Cosmetics
3 Trends Reshaping Makeup
The complex interactions between the mass and premium category, competition between legacy and upstart brands, new technology, and the inclusivity movement are revamping the category.
Launches & Claims
Read the Label: Starskin Pro Platinum Peel Mask Pack
After use, the product claims to make the user's complexion bright, balanced and infused with a youthful glow. The present column reviews the ingredient listing for claims substantiation and functionality.
Hair Care
Sustainability plays the role in detoxify + clarifying hair products
Has your hair been looking dull or dry than usual? One of the causes may be overlooked is your shower water. In addition to minerals buildup are sebum, styling products and pollution.
Launches & Claims
SS Phytosterol Blend – natural derived ester, plant phytosterol blend
SS Phytosterol Blend provides a healthy skin glow and moisturization. It offers great sensory aspects in terms of creaminess, non-greasiness and spreadability.
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