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@PopSugarBeauty/ via Facebook.com

These are the Winners of the Inaugural Popsugar Power Your Beauty Awards

The awards recognize the “best additions to the beauty landscape in the calendar year,” with the 14 categories matching winners to interests and personality types.

@elfcosmetics/ via Facebook.com

Q1 2020 Results Suggest Things are Looking Up for e.l.f.

“We are encouraged by the early progress of our strategic imperatives, which have driven improvements in productivity within our national retail partners, as well as on elfcosmetics.com,” said chairman and CEO Tarang Amin. “Given this momentum, we are raising our fiscal 2020 guidance.”

Target Clean spans in-store and online, comprising personal and beauty, including brands such as Aveeno and Schmidt's Naturals.

Target Clean is the Latest Clean Beauty Expansion

The retailer joins an expanding array of channels devoted to free-from claims.

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e.l.f Cosmetics' Brand Refresh is 'e.l.f.ing Amazing'

"We knew we had to create a digital campaign that would be ownable, stoppable and memorable."

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The 2019 CEW Beauty Award Winners Have Been Announced

“Because the awards were created to celebrate innovation, they demonstrate how our industry continues to evolve as it strives to meet the needs of beauty consumers.”

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e.l.f.'s Results Point to More Challenges Ahead

e.l.f. anticipates a "flat and highly competitive" mass color makeup sector and a lag in benefits from its marketing and digital boosts.

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CEW and CEW UK Announce 2019 Beauty Award Finalists

“As we celebrate CEW's 65th Anniversary year, the Beauty Awards take on special significance,” said Carlotta Jacobson, president of CEW. “Because the awards were created to celebrate innovation, they demonstrate how our industry continues to evolve as it strives to meet the needs of beauty consumers.”

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e.l.f. Welcomes Mandy Fields as SVP—Chief Financial Officer

She brings more than 15 years of finance experience to the role, most recently as chief financial officer at alcoholic beverage retailer BevMo!.

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After a Rough 2018, e.l.f Looks Ahead

In addition to closing 22 retail locations, e.l.f. Beauty's president and chief financial officer John Bailey will be stepping down from his role at the company effective March 31, 2019.

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e.l.f. Gets a Lash-ing for Sourcing from North Korea

The beauty brand has agreed to pay nearly $1 million for importing false eyelash kits that, unbeknownst to the company at the time, contained materials sourced from North Korea.

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e.l.f. Beauty Names Kory Marchisotto CMO

Said Marchisotto: “I’ve long admired the e.l.f. brand and its pulse on the beauty enthusiasts that e.l.f. serves, bringing innovative products to the market at incredible speeds and affordable prices. I’m very excited to join this talented team and help bring more consumers into the e.l.f. experience in new ways.”

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Stockholder Urges e.l.f to “Reinvigorate Good Corporate Governance”

“If mistakes or oversights were made, then its time to rectify them and swiftly return to the business of creating value for all shareholders of the company,” Marathon Partners Equity Management said in a letter to the beauty brand.

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e.l.f. Releases Q3, First Nine Months 2018 Sales

“We delivered growth in the specialty channel and demonstrated disciplined expense and balance sheet management. We are aggressively pursuing three strategic initiatives to improve business trends in tracked channels: thoughtfully increasing investment in the e.l.f. brand, focusing on key items and optimizing 2019 shelf sets,” said chairman and CEO Tarang Amin.

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Trending Ingredient: Mushroom and Fungi Finds

With reportedly antioxidative, hydrating and other holistic benefits, it's no wonder so many products put mushrooms in the starring role. Read on for an exclusive interview on formulating with this multifunctional ingredient, along with market context.

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Color-correcting Products are Making a Major Comeback

During the second quarter of 2018, color-correcting primers, powders and concealers improved in both rank and score within the makeup category.

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[update] e.l.f. for Sale? An Activist Investor Hopes So

Marathon Partners Equity Management LLC (Marathon)—which owns around 8.5% of the beauty company—will encourage it to either begin the process of selling itself or refocus on core operations and reduce cost, per a draft of a letter to e.l.f.’s chairman and CEO.

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A Closer Look at Amazon's Counterfeit Cosmetics Problem

Brands such as Olay, e.l.f. and L'Oréal reportedly have a review citing inauthenticity on approximately 75% of ASINs.

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e.l.f. Lowers Full-year Outlook

The company attributed falling revenue to “currency shifts that were only partially offset by new innovative product releases.”