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Pentawards has a unique insight into the packaging trends developing across the world, and into cosmetics packaging design in particular.

What’s Next in Beauty Packaging Design?

If you have a packaging design you’d like to be recognized on a global scale, enter it now into the Pentawards Beauty, Health and Body category before entries close on Friday, March 31, 2023.

The new collection marks the first application to paper designed primarily for the packaging and publishing sectors.

James Cropper Launching Plant Extract-based Paper Range

James Cropper's new line offers a bleed-free, rub resistant dye that has lightfastness similar to that achieved using industry standard synthetic dyes, per the company.

Delavie Sciences has obtained a Bacillus lysate from the exterior of the International Space Station that developed resistance to UV radiation due to prolonged exposure.

Envelope-pushing Beauty Ingredients

The latest launches offer unique functionality and claims for brands seeking to advance product innovation.

Futuristic packaging research is on the horizon, but the industry already has a wide range of sustainable options at its fingertips.

Sustainable Packaging Innovation: the Future is Now

The implications of recent beauty partnerships will reshape packaging in the years to come; but viable innovations are available today.

The ingredient can be used in products ranging from light, translucent and refreshing cream-gels to soothing lotions and compact creams.

Berg + Schmidt to Launch BergaMuls ET2 Natural Emulsifier, Thickener

Sourced from oat, wood and guar gum, BergaMuls ET2 comprises water-soluble and -insoluble components that support both emulsion stability and viscosity.

Three suncare products arranged on sand with warm gradient background, including spray bottle, pump bottle, and cylindrical container

Berlin Packaging Beauty Unveils Trend-Driven, Sustainable Packaging Innovations at Cosmoprof 2026

The exhibition highlights Berlin Packaging Beauty’s strategy of combining Korean trend-driven insights and precision-driven creative packaging.

Citron Barrier Ceramide from Daebong LS Co., Ltd., is described as an upcycled phyto-pseudo-ceramide that reduces TEWL, locking moisture into skin.

10 Picks from In-cos Korea 2024: Citron Ceramide, Bicelle Beads, Plankton Holobiont Actives and More

Innovations from Korea and beyond were front and center during in-cosmetics Korea, held July 24-26, 2024, in Seoul. Following we showcase 10 picks from the show's Innovation Zone.

Close-up of translucent pink bubbles and spheres in varying sizes with soft lighting

Future-Ready Skin

Precision actives, sustainable performance, visible results—skincare engineered at its core.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

Micro Powders

The world’s leading supplier of specialty fine powders and exfoliants.

WWP's New Sustainability Head, EWG Offerings, ISCC PLUS Status

According to WWP Beauty, its ultimate goal is to help every beauty brand find its path to achieving cleaner beauty.

Shot by photographer Zoe Ghertner and styled by Camilla Nickerson, the women-led campaign captures the talent's individuality and diverse personalities.

Victoria's Secret Debuts Bare Eau de Parfum

Bare Eau de Parfum is said to be the first fragrance on the market to utilize Symrise's Cryptosym, a new technology that can reportedly encrypt scent formulations, which preserves its novelty and protects it from future replication.

The products are vegan and follow a strict blacklist excluding ingredients that are bad for the environment and one's body.

Brad Pitt Launches Le Domaine Skin Care Brand

The skin care brand features grapes and olive oil derived exclusively from the Perrin family's vineyard in Provence, France.

UpCircle has run two successful coffee-themed national out-of-home campaigns in 2023 and they plan to iterate on those moving into 2024.

UpCircle Wins £250K From Sky Zero Footprint Fund

The investment will be used to spend on TV in 2024 with UpCircle's TVC (television commercial): Forward thinking skin care that keeps you coming back.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

Kaffe Bueno is upcycling the by-products, or “waste,” of coffee production—spent grounds—to unleash sustainable natural ingredients for the hair and skin.

Discover the Beauty of Coffee with Kaffe Bueno

How upcycling coffee helps the skin and hair care industry transition to natural formulations.

Givaudan Chronoglow

Givaudan Chronoglow Combines AI and Epigenetics for Skin Radiance

Givaudan Active Beauty unveils Chronoglow, combining AI and biomimetic epigenetics to improve skin elasticity, luminosity and radiance.

The key for beauty brands is to deliver a personalized experience across the entire customer interaction.

6 Cosmetic Industry Trends in 2022: Novi

There has been a push toward sourcing ingredients that respect the environment or minimize impact on the ecosystem.