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COVERGIRL Lash Blast Clean Volume Mascara products displayed on retail shelf with price tags

Coty Bets Big on Generative AI as Pencil Partnership Pushes Beauty Content Into Real Time

Working alongside transformation and creative teams led by sister agency Jellyfish, Coty aims to operationalize large-scale content production.

Woman smiling during video call on smartphone mounted on ring light for content creation

The 15 Most-Viewed Beauty Brands on TikTok Shop

Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.

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Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

Ulta Beauty storefront at dusk with illuminated signage, parking lot, and landscaping

Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery

Retailers are racing to secure presence at the point of intent.

Aerial view of Bologna's historic cityscape with iconic medieval towers and terracotta rooftops at sunset

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

La Roche-Posay retail display endcap at Walmart featuring skincare products and moisturizers

La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide

Woman holding clear EARLY skincare bottle with pink cap against white background

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

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2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

COSRX skincare pads collection featuring pink collagen, red blemish pore, green clear skin, and blue pore clarifying formulas with applicators

Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line

COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.

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Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.

Sephora storefront with black signage, checkered window frames, and cosmetics display featuring a brow bar section

Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.

Six professional women posing together in a modern corporate setting for SEEN GROUP

Micro-Creators, Macro Growth: SEEN Group Scales Its Influence Engine

The centerpiece of this next phase is Community X SEEN (CXS), the group’s proprietary influencer platform dedicated to micro- and nano-creators.

Assorted specialty beverages with colorful labels including purple, pink, brown, and green iced drinks in clear glasses

Clöud Café Launches as the First-Ever Coffee Brand Within Wellness by Ulta Beauty

The launch signifies a broader industry pivot in how retailers are approaching the the pressing intersection of wellness and beauty.

Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop

Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."

Olive Young Builds U.S. Muscle with CEO and Logistics Hub

The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.

Woman shopping in retail store examining product on shelf with black shoulder bag

Beauty Holds the Line as Resilient US Consumers Keep Spending

“There is a growing divide between industries where consumers feel value aligns with pricing and those where elevated costs are dampening demand.”

Beauty influencer holding Ulta Beauty shopping bag and hyaluronic acid serum bottle while discussing skincare routine

K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts

Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.

Two white spray bottles labeled 'Original Product' and 'Product Dupe' side by side on dark surface

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.