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Type: Article
Section: Brands & Products > News
Customers referred by brand advocates have a 37% higher retention rate.
Post-pandemic, Brand Advocacy is Everything
Data-driven strategies will help beauty companies focus on the right advocates to represent their brand and spread awareness of their products.
Jun 1st, 2021
Indie brands are reportedly leaning toward sustainable practices and products.
4 Indie Brand 2021 Trends
Companies that work directly with indie brands have noticed several trends emerging in 2021.
Jun 1st, 2021
We’re not going to revert back to pre-pandemic habits—certain behaviors are here to stay.
Post-COVID Beauty
The pandemic has shifted how consumers approach beauty care and how they purchase their go-to products.
May 11th, 2021
A quick tutorial video using your products can motivate customers to purchase.
Optimizing E-commerce for the New Normal
How to design your brand’s website for better conversion.
May 3rd, 2021
We live in a fast-paced, ever-changing world, with new rules driven by social media
How to Become a Culture-Focused Beauty Brand
How Fenty, SK-II, Glossier and others elevated their presence through authenticity.
Apr 28th, 2021
It's important to have a deep understanding of local mindsets, tastes and skin tones.
Excerpt: Courting Chinese Consumers Through Color, Storytelling & Packaging
More and more beauty brands are taking a dive into the Chinese market.
Apr 27th, 2021
Non-native brands need a strategy to break into the Chinese market.
China Cross-border Beauty Commerce: a Primer
Brands that want to expand into beauty markets such as China need to have a different approach to success.
Apr 22nd, 2021
More than 2 million entrepreneurs use Amazon to sell their products.
4 Common Amazon Seller Mistakes to Avoid
In order to be successful selling products on Amazon, brand owners must carefully consider a plan of action to effectively reach customers.
Apr 20th, 2021
Merchandise financial planning is the starting point for the retail planning process.
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Apr 5th, 2021
A brand’s logo is the first impression for consumers.
3 Secrets to Building a Powerful Logo
Color, shapes and symbols, and considerations beyond design.
Mar 29th, 2021
From left: Sinan Tuna, CEO of Farmasi North America, and Farmasi's forthcoming facility in Doral, Florida.
[interview] Inside Farmasi’s U.S. Expansion
With sales booming amid the pandemic, this Istanbul-based direct-selling beauty company prepares for future growth.
Mar 15th, 2021
Nike’s Go FlyEase (at left) and the launch of Rihanna's Fenty brand are perfect examples of Universal Design in practice.
Designing Inclusively: a How-to
Innovation in Universal Design comes not from narrowing down your “target audience,” but from broadening the scope of who your design serves.
Feb 22nd, 2021
Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.
The State of Beauty: 2021 & Beyond
Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?
Feb 16th, 2021
L’Oréal’s Water Saver system debuted at CES 2021.
What Do You Stand For?
In the last five years the beauty world and industry in general have come under increasing pressure by the public to put their values front-and-center.
Jan 29th, 2021
'Our data suggests that the current crisis actually created a more immediate need for consumers to invest in self-care and their own health and happiness in everyday rituals that include skin care regimens,' says TULA CEO Savannah Sachs.
The Skin Care Effect: A Case Study
How COVID-19 has reinvented the lipstick effect for TULA.
Jan 27th, 2021
A brand’s health relates to consumer perception of how the brand contributes to their well-being.
Consumer Well-being & Brand Strategies
To remain relevant, beauty brands must understand where their consumer falls on the wellness spectrum.
Jan 20th, 2021
Consumers want an experience with a brand that reflects them.
How Beauty and Wellness Brands Can Get Under Customers’ Skin
Packaging matters, but authenticity is indispensable.
Jan 15th, 2021
Pantone’s 2021 colors of the year.
Let’s Begin Again
There is much to be hopeful for in 2021.
Dec 30th, 2020
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