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290 Results
Type: Article
Section: Brands & Products > Hair Care
News
Brands Democratizing Beauty … and Why Gen Z is Here For It
The rise of retailers that encourage experimentation and self-discovery coupled with the growth of inclusive brands that celebrate individuality prove Gen Z is not here for a one-size-fits-all philosophy.
Hair Care
7 Ways eSalon Refreshed Its Brand
This refresh helped shepherd eSalon into a new phase that now includes a unique retail partnership with CVS. Here’s how they did it.
News
Beauty-empowered
Themes of empowerment are at the core of many ingredient and formulation concepts presented at this year’s NYSCC Suppliers’ Daya, reflecting a broader social movement, shift in consumer sentiment and, naturally, a parallel marketing trend.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Hair Care
4 Ways to Expand the Hair Care Regimen
Waterless products, customized solutions and K-beauty-inspired innovation.
Hair Care
Are We Using the Wrong Descriptions for Textured Hair Care?
A new survey finds many consumers are alienated by brands and product aisles that declare certain hair types as “ethnic” or “multicultural.”
Hair Care
[in-cosmetics Global] 4 Ways to Expand the Hair Care Regimen
K-hair, waterless solutions and more are shaking up the category.
Hair Care
Fixate™ Keratin: Hair Transformation from the Inside
Straightening techniques can make the hair smooth and shiny, but over time they can cause the outer layer of the hair to become damaged. Ultimately, this damage will cause unsightly dullness and breakage of the hair.
Color Cosmetics
Special Report: The State of Beauty, 2018
There is no one beauty consumer, said Nielsen’s Jordan Rost. The market, he added, represents a complex and diverse mix of needs and wants, all of it led by emotions.
Color Cosmetics
Customization: the New Beauty Paradigm
Various levels of individualized products and experiences are reshaping the industry.
Hair Care
The Holy Grail of Textured Hair Care
Consumers with curls, coils and waves are still looking for their perfect products, creating vast opportunities for hair care brands.
Skin Care
The Unbranding of Beauty Care
Like BeautyPie before it, Brandless is seeking to circumvent traditional models by cutting out what it sees as unnecessary expenses, such as marketing, distribution and long supply chains.
Regulatory
Maquat® BTMC-80
A naturally plant derived behenyl trimethyl ammonium chloride. Maquat® BTMC-80 imparts smooth detangling and improves fly away, while leaving a soft, silky after-feel.
Hair Care
Advanced Bond Cure Technology, Granrepair Powerbond with Webcast
Granrepair Powerbond is an innovative next generation bond technology that protects, strengthens, and repairs damaged hair from harmful effects.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
Hair Care
R.A.W. Offers a Peek at L’Oréal's Sustainable Future
Inspired by hair stylists and consumers, L’Oreal has created its most sustainable products yet. And it’s just the start.
Hair Care
SoCozy’s Hush: Breaking the Cycle of Sensitivity
How clean formulations, efficacy, authentic influencer relationships and a focus on sensitive skin is driving SoCozy's hair care business for babies and children.
Hair Care
Clairol’s Latest Launches Go Bold, with No Regrets
Heather Carruthers, VP, global and U.S. marketing, Clairol, discusses the brand’s latest launches.
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