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Type: Article

Section: Brands & Products > Color Cosmetics

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Cosmetic Trends and Opportunities Post-COVID-19

Opportunities for cosmetic marketers post-COVID-19 were presented during a recent IFSCC webinar lecture given by Maite San Miguel, senior sales manager of the Miyoshi Group.

Consumers are switching to omnichannel services like digital chat and virtual consultations

Beauty Gets Local & Educational

The pandemic has created new opportunities for beauty brands to educate, connect and deliver value close to home.

Colder and drier weather can cause the already thin skin around the lips to become dry, cracked and flaky, and will need lip balms to remedy these problems.

Formulating on Trend: Lip Balm

Lip balms prevent lips from becoming dry, cracked and flaky, as this skin is much thinner than the rest of the body. To help remedy these problems, this "Formulating on Trend" advises including structuring agents, emollients, antioxidants and more.

The digital revolution has rapidly changed our lifestyle habits and preferences

Blue Light & Digital Aging

The need for protection from the light emitted by electronic screens will continue to expand.

4 Steps to Starting a Beauty Brand

When considering a beauty brand launch, it’s important to figure out the nuts and bolts first.

Product development success is dependent on artwork and label management

5 Beauty Product Development Considerations

Various factors contribute to how a product is viewed on the shelf.

Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.

The State of Beauty: 2021 & Beyond

Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?

Pandemic-era grooming's “less is more” mindset is about cutting back on “unnecessary” products

Beauty’s DIY Self-care Revolution

Consumers are literally taking matters into their own hands as a result of the pandemic.

Q3 2020 U.S. prestige color cosmetic sales totaled $1.4 billion, down 31% year-over-year

Conscious Color Has Arrived

From suppliers to brands to retailers, sustainable, safe and ethical color is defying a tough market.

Color cosmetics brands are expanding into skin care ranges.

3 Color Cosmetics & Packaging Realities

Insiders chime in on the new normal.

Prominent and indie beauty brands are offering product ranges that break the color barrier

Diversifying Differently: Breaking Beauty Codes

Emerge out of the sea of sameness with new category cues.

In a changing world, it’s important to track consumers’ behaviors and trends to succeed in the marketplace.

Beauty 2021 & Beyond

5 ways the industry is being reshaped during this unprecedented year.

Holidays can help shift the fortunes of entire beauty categories.

Beauty Holiday 2020-2021

How tentpole dates might fare amid a pandemic; plus: emerging opportunities for new shopping occasions.

Social media is more essential than ever to remaining connected in a remote world

Building a Cult Brand in a Pandemic-stricken Influencer Economy

Key metrics that can help brands build meaningful relationships during a global crisis.

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Green is the new Black - A Sustainable Mascara from HCP

Discover an innovative and effective mascara solution with a lower environmental impact.

When it comes to marketing to Gen Z, the notion is that these consumers are an extension of millennials is a far cry from the truth.

Gen Z Beauty Customers: 5 Turn-ons and 5 Pet Peeves

They are not millennials and marketers must adapt to them quickly and effectively.

The humble cosmetic stick has seen a steady increase in popularity in recent years.

Minimalist Challenge: a Multifunctional Cosmetic Stick

Meeting the clean beauty formulation demand for performance with a short INCI list.

Suppliers are adjusting and staying buoyant during the COVID-19 crisis.

Resilient Beauty

How suppliers are adjusting and staying buoyant during the COVID-19 crisis.

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