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140 Results
Type: Article
Section: Retail > Digital/E-commerce
Digital/E-commerce
Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?
Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?
Digital/E-commerce
Overcoming Home Shopping’s Tough Odds
The typical home shopping spot runs between eight to 14 minutes. And only about 10% of the brands that earn a slot in front of the cameras ever gets a second or third airing. Brands need to prepare to succeed.
Digital/E-commerce
How I Got My Brand on QVC
And what you can learn from my experience.
News
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
Digital/E-commerce
Qurate: the Third Way to Shop
During a recent CEW event in New York, the group’s new president and CEO, Mike George, noted that, with the new name, “Qurate can be anything.” The mission, however, is clear: to inspire, educate consumers and tell them a story.
Digital/E-commerce
The Beauty of Online Cosmetics: How to Grow Your Business Safely
The global cosmetics market is expected to hit $390 billion by 2020, and based on current trends, e-commerce will be a main engine driving overall industry growth. But in a commodity-based market, even booming sales are no guarantee that consumers will keep returning to your online store.
Digital/E-commerce
Build Your Amazon Beauty Strategy
Discovery, communication, data and engagement are critical for success on this fiercely competitive platform.
Digital/E-commerce
Retail Exclusivity: A Blessing or a Curse?
Global Cosmetic Industry spoke with lawyer Rania Sedhom about what the E.U. ruling affecting Coty, Amazon and eBay means for the future of e-commerce, potential backlash in the E.U. and how exclusivity can be both a blessing and a curse for brands.
Color Cosmetics
The iPhone X, iOS 11 and the Future of Beauty
How the latest technological advances can fuel new experiences and brand opportunities.
Digital/E-commerce
Grow Your Online Health & Beauty Sales with BigCommerce
BigCommerce is the leading cloud-based ecommerce platform for businesses with over $1 million in sales. According to Ipsos, our software enables retailers to grow at 28% year over year, scaling nearly twice as fast as the industry average.
Digital/E-commerce
Beauty’s Offline Future
Brick and mortar retail isn’t dead; it’s evolving.
Retail
Optimizing Your Distribution Strategy in Fast-changing Times
How to determine the best way to get your brand in the consumer’s hands.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
News
Five Key Social Selling Tips from the 2017 WWD Digital Beauty Forum
Brands looking to boost social reach, should keep the following five takeaways in mind.
Color Cosmetics
Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform
We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.
Digital/E-commerce
[UPDATE] Amazon Wants to Disrupt the Way You Create, Package and Sell Products
The beauty care industry may face some tough decisions as Amazon tightens its grip on online and physical retail.
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