Search Global Cosmetic Industry: Page 2

139 Results

Type: Article

Section: Retail > Digital/E-commerce

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

woman_shopping_doyle425

Beauty Retail 2020

What do brands and retailers need to do to drive traffic and sales?

ChallengerBrand4252

A Beautiful Makeover: Challenger Brands Are Leading Sector Transformation

As markets shift and consumer purchasing habits change, it’s unequivocally clear that challengers are capturing a new generation of shoppers.

Pinterest4252

How Beauty Brands Are Finding Success on Pinterest

Global Cosmetic Industry spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.

CafeTablet425

L’Oréal Leads the Way to Experiential

It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.

When Amazon enters a market, it fully disrupts the sector. Is beauty ready?

Amazon Strikes Again: Why Major Beauty Brands Should Be Concerned

The sampling power of this economic powerhouse is set to disrupt the industry.

woman_makeup425

3 Beauty Retail Trends to Watch

From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.

InfluencerWaste425

How Beauty Brands Can Avoid ‘Influencer Waste’

There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.

Amazon4252

How Do You Fight Amazon? Go Low … and High

As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.

2018425

What Did 2018 Mean for Beauty?

8 key elements that made this year unique for beauty and personal care.

dash_gci1810_lead

Understanding Social ROI in the Beauty Industry

Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.

Koetting4252

How to Optimize Your Beauty Brand for Every Channel

Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.

Winky425

Inside Winky Lux’s Instagrammable Store Experiences

Product-themed installations create a unique physical retail footprint for the social media age.

Shah425

How Brand Owners Can Fight Fake Beauty Products

In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.

Feelunique is expanding brands' reach in China, the United States, United Kingdom and elsewhere.

Feelunique’s Cross-Border Beauty Strategy

How Feelunique is helping up-and-coming brands expand their reach in the US, UK, Chinese and other global markets.

Spark4258

Indie Beauty: Retail Savior?

For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.

AlwaysOn425

Technology and the Always-on Shopper

Contextual commerce is the future.

ARIP425

Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?

Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?

Page 2 of 8