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3,692 Results
Type: Article
Packaging
Packaging and Consumer Connection
Perfume is an affordable luxury that expresses our emotions, a tale of dreams, sensitivity and powerful ambitions. A well-crafted perfume bottle stimulates a festivity of human emotions which can be awakened visually, bringing back old memories, like a summer holiday on an island or a melancholic rainy afternoon in the country, emotions which can be further stimulated and enhanced by the perfume through the sense of smell, giving a lasting impression.
Ingredients
Indie Focus: The Virtues of Perpetual Beta
Gold Label Cosmetics founder Kristen Elise Brown discusses how she harnessed consumer feedback to develop her range of color cosmetics, effectively allowing consumers to "mold the brand."
Ingredients
Cracking the Replenish Code: Right-sizing Cosmetics
According to the entrepreneurs behind Stowaway, conventional cosmetics are sold in portions that are too large to finish, causing consumers to waste or use expired, potentially dangerous products. Now, a new product development and distribution model may solve the problem.
Digital/E-commerce
Selfie Retail is Testing Brands' Digital IQ
Mobile technology advances are creating new ways for consumers to virtually test and purchase color cosmetics. Selfie beauty pioneer YouCam/Perfect
Skin Care
Applied Consumer Insights in Acne Care and Conditioners
Consumers want a personalized experience and expect that brands will offer products that meet their unique needs—and meet them quickly. To do so requires the right ingredients and formulas.
Fragrance/Home
Brand Revival: Celebrating America’s Perfumery Roots
How Blocki Perfumes revived a classic US fragrance brand with a unique mix of classical influences, contemporary design and sophisticated scents.
Event Coverage
Cosmoprof 2015: Developing & Executing Great Ideas
This year’s Cosmoprof in Las Vegas* provided a view of beauty entrepreneurship and brand building at every stage—from ideation to scale-up to market success and beyond. It also featured tough insights from some of the most successful entrepreneurs of all time.
Ingredients
Rethinking Product Development through 2020
How the wage gap, ethics, health and fragmentation will impact consumer behaviors.
Brick and Mortar
8 Mistakes to Avoid When Pitching to Sephora
Set your brand up for success with preparation, an emotional brand hook, coherent business plan, knowledge of the competitive landscape and more.
Consumers & Markets
What Are the Sephora Shopper's Influencers?
Part 2: "The 2015 Pink Report: The Sephora Shopper" provides a generational analysis of the U.S. female consumers' purchase influencers, shopping behaviors and buying patterns.*
Skin Care
Next-level Natural Skin Care
It’s not enough to offer beauty made with sustainably sourced ingredients; the ingredients also have to be scientifically proven to deliver results. Fortunately, a range of ingredient innovations are facilitating natural formulations for sun care, skin lightening, anti-aging and more.
Skin Care
A New Paradigm in Skin Care
Skin care takes from $3 to $6 of every $10 spent on beauty. It is both the largest and best-performing beauty category globally. Skin care is the dominant category in the crucial developing and mature markets that will continue to drive category growth in the next decade.
Bath & Body
Body Care Undergoes a Transformation
While facial care continues to account for the lion’s share of skin care total value sales, body care has been going through a transformation period, driven by innovation and further expansion into emerging markets.
Consumers & Markets
Lessons from the Korean Skin Care Market
What western brands can learn about creating and expediting new and innovative experiences for formulas, packaging and distribution.
Regulatory
High-oil Concepts for Multisensory Benefits
Delivering new consumer experiences in body cleansing and hair care.
Event Coverage
What is Indie Beauty?
Inspiration, love, true motivation and more: highlights from the first Indie Beauty Expo.
Color Cosmetics
Selfie Beauty
The impact of today's photo-ready social media culture on innovation.
Consumers & Markets
Millennials and the New Marketing
Tailoring messages, privacy issues and native advertising.
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