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News
e.l.f Beauty Achieves 15% Net Sales Growth in Q1 2017
e.l.f attributes the increase to sales growth across leading national retailers and the company’s direct business.
News
2017 CEW Beauty Insider Finalists Announced
"CEW members voted to select the 228 finalists across 40 categories announced today from the record-breaking 900 products entered from 500 brands. The awards provide consumers with a ‘seal of approval’ from industry insiders.”
News
e.l.f. Secondary Public Offering Underway
The company has forecast revenue of $285 million to $295 million for 2017.
Color Cosmetics
New Live Streaming Beauty Network Launches at SXSW
"We look to engage our consumers wherever they choose to explore their passion for beauty, and virtual beauty is another place for us to connect, inspire and build community."
News
Shawn Haynes Named CEO of Palladio Beauty
"I'm excited to join and lead the team as we accelerate the momentum of the brand with a keen focus on innovation, digital transformation and strategic distribution expansion."
Brick and Mortar
Clarins Opens First U.S. Store
The King of Prussia Mall follows the brand's first location in Hong Kong.
News
e.l.f. Beauty: By the Numbers
How much has the brand's stock risen, how many social media followers has it gathered and how many stores has it opened?
Color Cosmetics
Social Media's 2016 Favorite Cosmetic, Skin Care, Hair Care, Grooming and Fragrance Brands
Influenster releases the tally of some 200,000 votes.
Color Cosmetics
e.l.f. Expands Its Boutique Network in NYC
"Each new opening helps us fulfill our mission to make luxurious beauty accessible for all women to play beautifully."
News
Grow It Alone? Why Beauty M&A is So Hot
High growth and profitability are making startup players attractive, but companies like e.l.f. are blazing their own trails to success.
Digital/E-commerce
Power to the People
New omnichannel models for brands and retailers are delivering unique messaging and personal shopping experiences to customers of every category.
News
4 Reasons e.l.f. Beauty's IPO Beat Expectations
With so much retail growth potential, it's no wonder the millennial-driven company is thriving.
Color Cosmetics
Welcome to Peak "Dupe"
The quest for alternatives to today's hottest and rarest brands is lighting up the internet. But which brands are most sought-after?
News
This is What's Driving e.l.f.'s IPO
By breaking the mass-prestige mold, developing strong consumer intimacy and getting lots of products to market quickly, the brand believes it is poised for the next level of growth.
Digital/E-commerce
Why Beauty Brands Are Getting Owned by E-commerce Retailers
Seven out of 10 consumers prefers buying products through retailers rather than brand sites. But there are ways for brands to outperform their peers.
News
Six Ways To Get Your Company Noticed By Investors and Strategic Buyers
As presented at Beauty Biz Roundtable (BBR) 11, Piper Jaffray Investments' Shaun Westfall provides an overview of the six key themes that he looks for beauty brands to own and incorporate as he searches for the next breakout brand to help fund.
Color Cosmetics
Kline Predicts Beauty Brands Primed for Acquisition
As M&A picks back up in the beauty world, market researcher Kline & Company points to targets it sees as acquisition opportunities.
Hair Care
Kline Highlights Key Drivers of US Beauty Market
Hair care and products targeted at men are helping buoy the beauty and personal care market in the U.S., according to Kline & Company.
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