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328 Results
Type: Article
Section: Brands & Products > Color Cosmetics
Skin Care
The Golden Girls: How 70 Became the New 20
Brands looking to add diversity to their marketing and advertising efforts should look no further than the ways in which the industry is embracing these silver-haired stunners.
News
10 Things Reshaping Beauty’s Future
From Gen Z to omnichannel shopping to value-driven consumption, the beauty industry is in the process of a significant reboot.
Color Cosmetics
The Future of Beauty is Personal
Five consumer-driven trends set to guide the next 10 years; part 4 of a 4-part series.
News
Beauty’s Fast Future
The speed-to-market race is on to launch on-trend products in record time.
Color Cosmetics
K-Beauty: A New Model of Product Development
Beauty brands must move faster, deliver iterative innovation and evolve their storytelling in order to survive today’s environment of constant newness and shorter product lifecycles.
News
3 Ways Personal Care Brands Can Grow With the #SelfCare Movement
Hint: the answer has more to do with boosting your customers’ inner glow than it does with promoting a perfect outward appearance.
News
How Connected Consumers are Creating A New Beauty Industry
Connected consumers are taking full advantage of the digital revolution currently sweeping the beauty industry, and it's up to beauty brands to engage and build brand loyalty with these influential shoppers.
Color Cosmetics
Designed to Disrupt — Formulated to Style
With an ergonomic patented brush, Lash 180° challenges the ordinary and creates a solution to wide eye and messy mascara application. The cutting-edge brush technology combined with a trend setting formulation creates the perfect combination of definition and length.
Color Cosmetics
Impulse Control
In today’s path to purchase, desire is the new need; Part 2 of a 4-part series.
Consumers & Markets
Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
Color Cosmetics
Hello Halal: Mainstream Beauty Welcomes Halal Cosmetics
Global Cosmetic Industry takes a closer look at this dynamically expanding market sector and how halal cosmetic products can be marketed in the mainstream beauty industry to both Muslim and non-practicing Muslim consumers.
Color Cosmetics
Calling all Brands and Makeup Artists!
The first and only FREE digital makeup tool designed for professional makeup artists is now available in the Apple App Store. Perfect365 PRO will allow both counter and freelance makeup artists to design makeup looks using their client’s photo, send the look to clients to try on instantly through a Live Virtual Mirror, while managing and communicating with clientele in-app.
Color Cosmetics
How WUNDER2 Produced Amazon’s Top Mass Beauty Seller
Creating growth with performance and by speaking with a “true” voice.
Color Cosmetics
The Future is Premium
The beauty and personal care forecast through 2021 points to increased premiumization and personalization.
Color Cosmetics
How trèStiQue Cracked the Code on the 5-minute Face
Driven by sets and innovations in tools, trèStiQue has established its place in the competitive beauty world.
Color Cosmetics
FGI: Milk Makeup and Becca Cosmetics Burn the Beauty Playbook
Fashion Group International recently hosted a panel comprising legacy players (YSL Beaute and Macy's) and beauty upstarts (Milk and Becca), revealing contrasting strategies for growth and consumer engagement.
Color Cosmetics
Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform
We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.
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