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Section: Retail > Brick and Mortar

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These Are the Top 15 TikTok Shops in Beauty

Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Sephora x TikTok Incubator Program Powers Diverse Creator-Beauty Brand Partnerships

The program features educational training modules led by #beautytok creators including Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Hair Proud has expanded into more than 1,000 CVS stores and online at CVS.com.

Hair Proud Expands into CVS

The brand continues its U.S. expansion, after launching at Walmart and Walmart.com in February 2023.

Skin Proud has expanded into 131 CVS stores and online at CVS.com.

Skin Proud Expands into CVS

The brand's bestselling products will be available at the retailer, including two CVS exclusives.

Color cosmetics spending leapt 32% year-over-year, totaling $123, surpassing skin care for the first time since 2020.

Teen Survey Reveals Gen Z's Beauty Spend Growing

Color cosmetics have eclipsed the skin care sector for the first time since 2020.

Sacheu Beauty is Rolling out Across 1,346 Ulta Beauty Stores

Its latest Ulta expansion will feature the brand's Face Gua Sha, Body Gua Sha, Roller and Slick Skin.

Lottie London Expands into CVS

This is the second retailer Lottie London has launched in, following Walmart in 2021.

Digi Beauty, from the founders of Glamnetic, is bringing 5-minute press-on manicures to Gen Z and Gen Alpha, exclusively at 450 Ulta Beauty stores.

Digi's Co-founder Speaks Out on 5-minute Manis, Gen Alpha, Ulta Beauty Expansion & More

Among the 18 designs are It’s Fire, Lava Lamp, Pastel Pop and On Your Mark.

Bubble Skincare Makes UK Retail Debut at Boots

Boots retail locations are reportedly accessible to more than 85% of the U.K. population, a similar coverage to a key Bubble Skincare U.S. retail partner, Walmart.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

Hair Wellness Dominates Ulta Beauty's 2023 Muse Accelerator Cohort

“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.

Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions

According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.

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