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Digital/E-commerce
Shopify Moves in On Amazon With New Walmart, Facebook Deals
Through its new partnerships with Walmart and Facebook, Shopify is expanding its reach and moving in to compete with Amazon's Marketplace, the online giant's own third-party e-commerce platform.
Digital/E-commerce
Sustainability, Sun Care and Self-care on the Rise Amid COVID-19
Social Standards analyzed social data points into benchmarked insights about every brand, product, feature and trend consumers talk about, and presented the data in a new report, “COVID-19 Insights: Beauty - May 2020.”
Digital/E-commerce
10 Trending Black-owned Beauty Brands
Spate analyzed more than 300 beauty brands’ U.S. Google Search data and found 10 brands that showed “strong growth.”
News
Violet Grey Explores Potential Sale
The business is expected to do around $15 million in sales for 2020.
Brick and Mortar
How Consumers *Really* Feel About Post-pandemic Beauty Retail
“For any new product, I will still buy in-store because I find makeup color matching difficult online and always use the beauty staff in-store for advice and trial.”
Digital/E-commerce
Alibaba's Online Market to Sponsor 100K Influencers Worldwide
Wang Mingqiang, general manager of AliExpress, says “shoppertainment” is reshaping the way people shop online.
Digital/E-commerce
Mass vs. Indie Beauty: Visual Trends on Instagram
Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?
Skin Care
ASOS Wants You to be Skin Proud
The ASOS-exclusive collection includes a jelly moisturizer, a multiuse skin balm and an exfoliating tonic.
Digital/E-commerce
Facebook Shops Offers Social Media E-commerce Opportunity
Facebook Shops allows brands to sell products through Facebook and Instagram, while maximizing features of the platforms like livestreams and direct messaging.
News
The 2020 Beauty Influencer Rich List
Beauty influencers aren’t just maintaining their followers, views and likes, the social media darlings are also raking in the cash.
Digital/E-commerce
Sephora x Tmall Global Launch Cross-border E-commerce Flagship
The Sephora Tmall Global Flagship Store offers hair care, skin care, fragrance and makeup, with brands like Fenty Beauty, Dermalogica and Bon Parfumeur on its platform.
Digital/E-commerce
Buy Now, Pay Later Beauty Booms
An e-commerce boom and economic crisis have created the perfect storm for accelerated adoption of Afterpay, Klarna and similar services.
Digital/E-commerce
Beauty Conversations Decline 16% on Instagram
Masks, specifically sheet masks and clay masks, are the only beauty products to witness a rise in conversation volume.
Color Cosmetics
Is This the Future of Beauty Retail Sampling?
The technology is reportedly accurate enough to know how a certain foundation color will change once absorbed into the skin—and even oxidizes.
Digital/E-commerce
Violet Grey Secures $1.35 Million Credit Facility
Neil Kee, CFO and COO at Violet Grey, said, “We’re thrilled to team up with two partners who share and support our vision to take Violet Grey to the next level."
Skin Care
Online Skin Care Shoppers Opt for Brand-centric Keywords
While brands like Drunk Elephant and Glossier earned the top spots for search growth over the past three years, brands belonging to conglomerates like Estée Lauder and L’Oréal are still leading the way in terms of search volume.
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
Digital/E-commerce
Building a Cult Brand in a Pandemic-stricken Influencer Economy
Key metrics that can help brands build meaningful relationships during a global crisis.
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