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Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Digital/E-commerce
Teens Flocking from Facebook, Tuning into YouTube
According to a Pew Research Center report, teens 13-17 are rapidly exiting Facebook in favor of YouTube, Snapchat and the Facebook-owned Instagram.
Digital/E-commerce
Faking It: Counterfeit Cosmetics Run Rampant on Social Media
According to a new report from online brand protection company Red Points, 50% of all online infringement detections are found on social networking sites.
Digital/E-commerce
Top April 2018 Beauty E-commerce Performers
Multiple items made their top-of-the-charts debut, including Aztec Secret Indian Healing Clay and ILNP Boutique Nail Lacquer.
Digital/E-commerce
Why Brands Must be Conscious of Web Accessibility
A woman—who is legally blind—alleged that Glossier failed to create an accessible website and that she "encountered multiple access barriers." She has since filed a class-action lawsuit.
Hair Care
Snap it, Shop it: Clairol Utilizes Snapchat's Shoppable Lenses
"This partnership delivers a seamless experience that gives individuals the opportunity to try, share and buy their Color Crave products directly from the app."
Digital/E-commerce
One Click Retail Reports Q1 2018 Financial Results for Amazon US
"The biggest trend today is that consumers are willing to spend more for high-end beauty products—and increasingly so."
Digital/E-commerce
Perfect365 Now Offers White Label Augmented Reality Solutions for Beauty Brands
78% of millennial and Gen Z women surveyed say they would be more likely to purchase makeup products if they could try them on virtually.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
Digital/E-commerce
Fabloox Launches New Beauty Shopping App
The app is meant to help users "recreate desirable looks from top beauty influencers and make their shopping purchases easier" by utilizing facial analysis, product recommendations and video tutorials.
News
allbeauty.com Nominated for Which? Retailer of the Year 2018
The website was shortlisted for its five-star ratings across a variety of categories, including value for money, range of products, ordering process and deliveries. Which? Is the United Kingdom’s largest independent consumer body.
Digital/E-commerce
[updated] Pinterest to Roll Out New Inclusive Beauty Functionality
Global Cosmetic Industry spoke with Vikram Bhaskaran, beauty vertical strategy lead at Pinterest, about the new feature and what it means for the future of Pinterest's beauty category.
Color Cosmetics
Bite Beauty Launches e-Commerce Site
Bite Beauty, which was acquired by Kendo in 2014, had been sold exclusively at Sephora.
News
InstaNatural Launches Re-Designed Website
The site’s mobile-first design was inspired by data indicating that most of its shoppers buy and browse via mobile. It includes four curated collections featuring products tailored to specific skin care needs are available in virtual “bundles.”
Digital/E-commerce
Kline's Amalgam Unveils Top Performing e-Commerce Beauty Items
The rankings are based on best-selling product listings and customer ratings and reviews from nearly 20 retailer websites. Five of the top 10 products jumped more than 200 spots in their journey to the top of the list.
Digital/E-commerce
Qurate: the Third Way to Shop
During a recent CEW event in New York, the group’s new president and CEO, Mike George, noted that, with the new name, “Qurate can be anything.” The mission, however, is clear: to inspire, educate consumers and tell them a story.
Color Cosmetics
The 10 Brands With the Most Earned Media Value
Tribe Dynamics describes earned media value as the "metric that quantifies the estimated value of publicity gained through digital earned media and their respective engagement levels."
News
I Try on My Little Eye: Perfect Corp. and Eyelure Team Up for AR Lash Try-On
Users may select from 10 styles—including bestsellers from the Silk Effects, Faux Mink, Definition and Wispy collections—and can try them all in less than 10 seconds.
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