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Section: Ingredients > Hair Care

Growing the algae terrestrially in bioreactors takes only 10% of the land area of comparable crops, per the company. Upwell Cosmetics will reportedly offer sustainability metrics on CO2 and water usage per batch of material.

Upwell Cosmetics Brings Algae-derived Wax to Beauty

Applications include lip products, reef-safe sun care, hair care, deodorants and more.

The technology's reconstructive biomolecules act on the hair cuticle to strengthen the hair, while Palmaria palmata's film-forming effects address split ends.

Provital's Marine-derived Densinaria Boosts Hair Volume & Strength

The fiber strengthening specifically addresses impacts of stress factors and hormonal shifts, according to the supplier.

DNA Genese engages in the genetic analyses of plants to not only provide demand for traceability and transparency to consumers regarding material origin or quality, but also to prevent supply chain frauds of high-value naturals.

DNA Cosmetics Consortium Boosts Genetic Screening of Naturals: UPDATE

The consortium will provide models to the cosmetics/perfume sector to ensure the safety of plant raw materials and allow for better control of natural resources from the plant to the consumer.

The biotechnology startup produces the cosmetic bioactive compound by using green chemistry to gently isolate the complex, naturally hydrating polysaccharides found in the source seaweed.

Macro Oceans' Hydrating Marine Polysaccharide Delivers Efficacy & Sustainability

“Cosmetic customers want natural products that actually work and supply chains they can be proud of,” said CEO Matthew Perkins.

Beauty beyond H2O offers a line of products that aim to reduce water use. With the UN predicting that two-thirds of the world will be in water-stressed conditions by 2025, water reduction is in high demand for consumers.

Lubrizol's Beauty Beyond H2O Formulas Aim to Reduce Water Use

Beauty Beyond H2O is Lubrizol's line of products that aim to reduce water use. This responds to the U.N.'s prediction that two-thirds of the world will be in water-stressed conditions by 2025, making water reduction a high demand from consumers.

People are tired. Beauty brands have an opportunity to help.

Everyone's Sleep is a Mess: Beauty Brand Innovators Can Help

Tapping into scent, ingestibles and clinically effective topicals, brands have more and more opportunities to deliver multifunctional benefits that address one of the public's most persistent issues.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

Kojic acid has become increasingly popular, as seen in Peace Out Skincare's Dark Spots Serum, featuring kojic acid alongside 3% tranexamic acid and alpha-arbutin.

2025 Beauty Ingredient Trend Preview: What’s Next?

From silk-derived biotech to microbiome sexual wellness and beyond, new ingredients point to future innovation opportunities.

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

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