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AI Wants to Tell You What’s Next in Beauty

AI is becoming both a source of consumer insight and an increasingly important part of the consumer journey.

Profound helps brands understand how AI assistants such as ChatGPT, Gemini and Perplexity see and describe them.

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

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Wizard Wellness Raises More Than $1 Million as Allergy Care Push Accelerates

The investment thesis centers in part on the mismatch between the size of the allergy market and consumer satisfaction with existing products.

Rather than positioning photoprotection solely around UV filtration, Columbia Microbiome Sciences is investigating whether topical formulations can help skin better withstand and respond to the biological consequences of UV exposure.

Columbia Microbiome Sciences Develops Photoprotection Platform Focused on Skin Biology

“Our system moves photoprotection from passive UV filtration to active biological support..."

The forces reshaping the region include the global rise of Gulf-born fragrance brands and the growing influence of Arabian perfumery.

The GCC’s Beauty Boom Is Going Global

"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."

The companies plan to jointly explore new cosmetic raw materials, active ingredients, sensory signatures and product formats, including concepts inspired by South Korean beauty trends and consumer preferences.

L’Oréal Looks to K-Beauty for Next-Generation Innovation

K-beauty influence is increasingly moving beyond individual product trends toward formulation, sensory design and the development process itself.

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The Precision Serum Applicator is Elevating At-Home Care

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Meet Tokiwa Cosmetics at MakeUp in New York

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Cosmetic Group USA Debuts New Innovation Palisades Waves at MakeUp in New York

Brands are turning sun protection into a broader beauty, wellness and performance platform.

When SPF Becomes a Lifestyle

California-based contract manufacturer Cosmetic Group USA's BioBarrier Ceramide Cleansing Oil Stick advances the cleansing stick format with a ceramide-powered oil-gel technology designed to remove makeup, sunscreen and daily buildup while preserving skin comfort.

The Skin Care Toolbox: Next-Gen Ingredients and Concept Products for Longevity, Barrier Health & Beyond

Gen Z already represents roughly one-quarter of the world's population and is projected to surpass Baby Boomers in annual global spending within the next five years, reaching an estimated $12 trillion according to NielsenIQ. Meanwhile, Gen Alpha is entering the beauty market earlier than previous generations.

The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha

The companies that thrive will be those that treat packaging as a strategic business asset rather than simply a container.

ICONS America's one-piece mono-material polypropylene Powder Spray Tube is a fully recyclable package available with post-consumer recycled (PCR) content for applications such as powder dry shampoo and other spray products.

PPWR Is Rewriting Beauty Packaging: The Trends, Technologies and Compliance Strategies Defining the Next Era

Tomorrow's winning brands will develop products that are easy for AI to understand, compelling for creators to explain and simple for consumers to trust.

Ingredients Are the New SEO: How AI and TikTok Are Rewriting the Rules of Skin Care

From precision root touch-ups and discreet gray blending to tactile dispensing systems and climate-responsive formats, the latest innovations point to a category where how a product is delivered is becoming as important as what it delivers.

Hair Care’s Next Move: Gray, Sensory and Climate-Ready

Prestige hair care is growing on both dollars and units, while mass shoppers are tightening their budgets, making value, format and performance the new battlegrounds.

Hair Care Splits in Two: Value Wins at Mass, Treatments Take Off in Prestige

From value-packed basics to $120 longevity serums, hair care is rewriting the rules.

Brands have to make products and experiences desirable to the child while simultaneously communicating safety, efficacy and appropriateness to the parent. Sunryz addresses that tension directly with dermatologist-tested formulas, at least 90% naturally derived ingredients and a focus on hydration and gentle care.

Gen Alpha Is Coming for Beauty Earlier, Smarter and With AI in the Mix

The new body care playbook is where performance, sensoriality, personalization and sustainability converge.

Body Care Gets Smarter: From Skinification to Wellness, Climate Resilience and Waterless Innovation

From serums to sustainable soak: body care is shedding basic moisturizer status with climate-conscious actives and personalized performance innovations.