Serge Jureidini was recently named president of Elizabeth Arden & Fragrances, leading strategies and growth opportunities for the Elizabeth Arden brand and Global Fragrances.
He is succeeding JuE Wong, president of Elizabeth Arden and George Cleary, president of Fragrances. He will be directly reporting to Fabian Garcia, president & CEO of Revlon.
Jureidini spent roughly 20 years in management roles at L’Oréal in the Luxury Division in EMEA, Asia and North America and in New York as president of the Designer Fragrances Division and president of Lancôme USA.
More recently, Jureidini served as a CEO and president of Arcade Beauty, a private equity owned global company focused on multisensory sampling solutions for the beauty industry.
“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” said Garcia. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader.”