Search Global Cosmetic Industry: Page 60

2,659 Results

Section: Brands & Products > Color Cosmetics

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Mary Kay Celebrates 55 Years of Thinking Pink

Mary Kay Ash used her life savings—$5,000—to launch “Beauty by Mary Kay” on Sept. 13, 1963; the company has since grown to include more than 700 products, with a global portfolio of more than 1,400 patents for products, technologies and packaging designs and millions of representatives.

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Sephora and Memebox Co-develop K-beauty Brand, Kaja

"We leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."

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Allure Names 300 Best of Beauty Award Winners

Winners—which were divided into 13 categories—were selected by a five-person team which vetted products for “months.”

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What’s Next for Bespoke Beauty: DNA, Bacteria and More

Bespoke beauty has moved into "must-have" territory for brands looking to stay in line with consumer demand. Click through for an exclusive Q&A on where the bespoke market is headed.

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Maybelline Branches Out From Color with Lash Serum Launch

Lash Sensational Boosting Serum contains arginine, acid proteins and pro vitamin B5, all of which are used to fortify the lashes while preventing damage and fallouts.

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Color-correcting Products are Making a Major Comeback

During the second quarter of 2018, color-correcting primers, powders and concealers improved in both rank and score within the makeup category.

Black Cherry. Photo courtesy of Refinery 29.

Revlon and Refinery29's New Lip Collab is a Millennial's Dream

"We've officially teamed up with none other than Revlon—a brand that, like us, celebrates bold women and encourages them to look and feel damn good."

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Runway Recap: The Top SS19 Beauty Trends from NYFW

The NYFW runways emphasized bold and expressive makeup looks that encourage people to have some fun while venturing into their makeup bags.

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L’Oréal Paris, ModiFace Launch AR Try-On Tool—No App Required

Users may experiment with more than 300 of the brand’s blush, eyeshadow, eyeliner, lipstick, lip liner and hair color shades through its website—no app required.

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Why Glossier is Building Its Own Social Selling Platform

The company, which acquired $25 million in venture capital funding in February 2018, is gearing up for what founder Emily Weiss refers to as “Phase Two.”

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Has H2O Got to Go? Personal Care and Cosmetics Reduce Water Dependency

As the global water crisis grows, cosmetics and personal care businesses are turning toward products that limit its use.

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[video] It's Personal: Custom Beauty via Bite's Bespoke Lipstick

The current wave of personalization in the beauty industry is wide-sweeping. Here, experience a firsthand account and video of Bite Beauty's bespoke lipstick service, wherein consumers mix custom lipsticks on the spot.

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Inside Winky Lux’s Instagrammable Store Experiences

Product-themed installations create a unique physical retail footprint for the social media age.

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The Surprising Emotional Benefits of Cosmetics

Can makeup make consumers feel more attractive and smart?

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How Brand Owners Can Fight Fake Beauty Products

In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.

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Kylie Cosmetics is Headed to Ulta Beauty

This move from an online-only business model to a more traditional brick-and-mortar retail space seems to be part of a larger trend happening among e-commerce beauty brands.

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Chanel Launches Its First Makeup Line for Men

Launching in South Korea initially, Boy de Chanel will be available worldwide in November 2018.

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Influencer Fraud is Affecting More Brands Than You Think

As the beauty industry transitions into a new era of transparency, deceitful practices in marketing may be mamcausing more obvious harm than good.

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