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Digital/E-commerce
Alexa, Send Me a Benefit Sample
For the month of March, Benefit is offering free samples of its POREfessional primer—via Amazon Alexa and Google Assistant.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Skin Care
Fast Beauty Co. Becomes First Beauty Brand to Launch Out of Amazon Accelerator
Fast Beauty Co., exclusively available on Amazon, offers a variety of face masks, all designed to work in just five minutes.
Digital/E-commerce
Amazon to See Double-digit Growth in Beauty Over the Next Five Years
Edge by Ascential has released its Health, Beauty and Personal Care report, meant to provide industry professionals with highlights of recent sector trends and developments.
Digital/E-commerce
Avon to Launch Content Studio to Fuel Growth of Online Sales
The studio will reportedly develop and distribute high-quality brand and product content at scale, to fuel further growth of Avon’s expanding online sales.
Digital/E-commerce
6 Things We Know About the Mysterious Glossier Play
Regardless of Glossier Play's outcome, the company’s current clout over devout fans will undoubtedly make this new venture an industry juggernaut other bands will have a hard time ignoring.
News
L’Oréal Leads the Way to Experiential
It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.
Fragrance/Home
In Fine Fragrance, Amazon Shows “Low Competitiveness”
Minderest used its retail price monitoring software to compare 569 perfumes in Amazon and Google Shopping, obtaining the cheapest price from each vendor. Using the lowest price, Mindrest calculated the percentage difference with respect to each of the online stores compared.
Digital/E-commerce
Amazon Strikes Again: Why Major Beauty Brands Should Be Concerned
The sampling power of this economic powerhouse is set to disrupt the industry.
Digital/E-commerce
Are Messaging Apps the Secret to Brand Loyalty?
Of those surveyed, over 66% said they felt more confident about brands they had messaged and over 55% said they felt more personally connected to the brands.
Digital/E-commerce
Milk Makeup Comes to the U.K.
The brand is celebrating its British (and Irish) debut, at retailer Cult Beauty, with a weekend of makeup-related festivities in London.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
How Beauty Brands Can Avoid ‘Influencer Waste’
There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.
Color Cosmetics
The Biggest Beauty Questions of 2018
Google has released its "Year in Search 2018" report and revealed the top 10 beauty searches of 2018.
Color Cosmetics
The Top 5 Mass Cosmetics Brands on Amazon
Mass cosmetics sales on Amazon reached an estimated $140 million, an increase of 20% compared to the same period in 2017.
Brick and Mortar
[gallery] The Birchbox x Walgreens Partnership is BYOB
The event, hosted by Lauren Brindley the group vice president of Beauty for Walgreens and Katia Bauchamp the co-founder of Birchbox, allowed attendees to assemble their own Birchbox at the build your own box station.
Digital/E-commerce
What Online-only Brands Should Look for in a Brick-and-Mortar Retail Partner
Global Cosmetic Industry
caught up with CEO of bioClarity, Rick Sliter, to discuss the expansion from online into brick-and-mortar, tips for other online brands thinking about making the move towards physical retail and what's next for the skin care brand.
Color Cosmetics
tarte Expected to be Black Friday, Cyber Monday's Most Popular Cosmetics Brand
A recent survey, conducted by Influenster, polled 4,463 U.S. consumers on Black Friday and Cyber Monday shopping habits, including go-to brands/retailers, online reviews and what devices they plan to make purchases on, among other topics.
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