Search Global Cosmetic Industry

JulyEMV425

Influencer Fraud is Affecting More Brands Than You Think

As the beauty industry transitions into a new era of transparency, deceitful practices in marketing may be mamcausing more obvious harm than good.

UGC426

Foundation Reviews Outperform All Other Product Reviews on YouTube

"With this information beauty marketers can make more informed decisions about how to optimize their brand video and influencer strategy."

JuneEMV425

Tribe Dynamics Names the Beauty Brands with the Most Earned Media Value

Brands can reportedly use EMV as a way to allow for benchmarking across marketing activities and across brands.

850x425_lorealmodi

[video] Friend Requested: L’Oréal, ModiFace Team Up with Facebook

The long-term collaboration will give users augmented reality-powered try-on experiences from leading beauty brands including Maybelline, L’Oréal Paris and NYX Professional Makeup.

Feelunique is expanding brands' reach in China, the United States, United Kingdom and elsewhere.

Feelunique’s Cross-Border Beauty Strategy

How Feelunique is helping up-and-coming brands expand their reach in the US, UK, Chinese and other global markets.

AsianAmerican425

The Power of Asian-American Social Influencers

"If brands and advertisers can successfully form relationships with these influencers, they have the opportunity to get their brands in front of millions of devoted followers."

850x425_alibaba_innisfree

[video] Alibaba, innisfree Partner for New Retail Store

The innisfree x Tmall new retail store is Alibaba’s first powered in-store experience with a beauty brand. Features include a smart skin analyzer, magic mirror and cosmetics sample vending machine.

850x425_beautybayklarna

Beauty Bay Adds Buy Now, Pay Later Option

Through Klarna, shoppers may pay for their purchases within 30 days after their order has shipped.

TomorrowLeaf425

Tomorrow's Leaf Launches in Nashville with SkinSanity

SkinSanity includes the prebiotic Clear Skin System, Youth Restore and Essentials Systems.

Agent425

Why Agent Inc. is Being Called 'The Uber of the Modeling Industry'

After becoming aware of the challenges that modeling industry professionals often face, including late pay and sexual misconduct, CEO Mark Willingham wanted to create a way to empower models.

850x425_byrdiepopup

Byrdie and Amazon Team Up for Beauty Lab Pop-Up

Guests will have the opportunity to test out Byrdie editors’ favorite summer products, take home product samples and attend master classes taught by industry experts.

850x425_primeday2018

Amazon Sees Record-Breaking Prime Day

Sales surpassed those of Cyber Monday, Black Friday and the previous Prime Day when comparing 36-hour periods.

Sampler425

GMDC Partners with Sampler for New Retail Initiative

"The Retail Tomorrow Trendsetter Panel is a unique opportunity to give our retailers access to quick consumer feedback on products they're looking to list. With Sampler, our members will be able to give consumers the power to define what will be in the stores they visit."

AmazonQ2425

The Top Beauty Products on Amazon During Q2 2018

One Click Retail explained that Q2 2018 saw "notable changes" in U.S. consumer habits and attributes them to seasonal influence, e.g., summer skin care products.

Donut425

The Hottest Beauty Trends of Summer 2018

Pinterest has announced the most popular summer beauty trends among its pinners.

850x425_esteelauderunidays

Estée Lauder Teams Up with Unidays in New Gen Z Strategy

The program aims to build brand relationships with young consumers.

850x425_oxc

Amplience, RichRelevance Launch OXC

Open eXperience Cloud (OXC) combines Amplience’s content production and delivery capabilities with RichRelevance’s content personalization to bridge the gap between marketing and commerce clouds.

Automat425

Beauty Consumers Desire Assistance from Virtual Beauty Advisors

Global Cosmetic Industry caught up with Andy Mauro, CEO and co-founder of Automat, to learn how beauty brands can make the purchase process easier, how consumers' emotions are playing into the mix and what challenges arise when dealing with tech-savvy Millennial and Gen Z consumers.