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How Digital Continues to Redefine Beauty Shopping and What You Should Do About It

A recent Accenture study, commissioned by Facebook IQ, focused on how the customer journey is evolving across beauty categories, specifically for makeup and skin care.

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[update] Alibaba's Singles' Day Sales Reach Over $30 Billion

"Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles."

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How Do You Fight Amazon? Go Low … and High

As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.

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What Did 2018 Mean for Beauty?

8 key elements that made this year unique for beauty and personal care.

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5 Things That Made 2018 a Financial Success for Estée Lauder

"Global prestige beauty is exciting, dynamic and fast growing. With a proven, successful strategy, brands and products that are coveted around the world, and a continued focus on the long-term, we expect to continue to drive sustainable growth, industry-leading sales and gain share."

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Beauty X Omnichannel: Strategies for Reaching the Consumer Wherever, Whenever

The free webinar will cover everything from making your brand Instagram-worthy to getting the most value of influencer marketing partnerships to designing packaging for omnichannel beauty consumers.

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Kylie Jenner's Not-so Secret Way of Creating a Billion Dollar Brand

The software-as-a-service model should be on the radar of beauty and personal care upstarts as well as cosmetics retailers looking to embrace a new business model and transform profit margins.

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The Luxury Skin Care Brand That is 'Dominating' Social Media Engagement

"Now, the most successful skin care companies see influencers as a long-term investment for their own brands."

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The Biggest Misconception About Connected Consumers

Global Cosmetic Industry caught up with Mintel's Sarah Jindal to discuss how connected consumers have changed the way beauty brands market their products, the blossoming co-creation trend, the misconceptions surrounding "Generation C" and what attendees expect to learn during her in-cosmetics North America session.

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Understanding Social ROI in the Beauty Industry

Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.

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How to Optimize Your Beauty Brand for Every Channel

Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.

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ybf beauty Reflects on 10 Years in the Beauty Industry

Global Cosmetic Industry caught up with Stacey Schieffelin, founder of ybf beauty, and Brian Robinson, president of ybf beauty, to learn how the industry has changed since its launch and what is next for the brand.

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Perfect365 Adds Cryptocurrency to its Platform

The cryptocurrency, Kin, can primarily be earned through answering survey questions; additional opportunities, like creating and sharing makeup looks, are slated to be added in the company months.

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Amazon Takes on 'Wrap Rage' with Frustration-free Packaging

Amazon will work with manufacturers to box products in Certified Frustration-free Packaging, which is meant to reduce the overall amount of packing materials used.

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How Consumers' E-commerce Purchasing Habits are Evolving

A closer look at the online shopping habits of Generation Z, millennials and baby boomers.

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A Closer Look at Amazon's Counterfeit Cosmetics Problem

Brands such as Olay, e.l.f. and L'Oréal reportedly have a review citing inauthenticity on approximately 75% of ASINs.

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Inside Winky Lux’s Instagrammable Store Experiences

Product-themed installations create a unique physical retail footprint for the social media age.

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How Brand Owners Can Fight Fake Beauty Products

In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.