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191 Results
Section: Brands & Products
Fragrance/Home
6 Trending Unisex & Classical Fragrance Notes
Trendalyitics points out that the hashtag #pheromoneperfume has 63.3 million views on TikTok.
Hair Care
2024's Top Hair Care Brands, Products & Concerns
Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.
Devices/Tech
Red Light Skin Care Consumer Interest on the Rise
According to Trendalytics, Solawave dominates the consumer-side conversation, generating more than 500K views on TikTok.
News
Touchland Achieves Record Sales With 203% Increase
The brand saw an uptick in TikTok and Instagram engagement, amassing 170 million organic social media impressions and a combined following of 640,000.
Hair Care
It's a 10 Haircare Founders Acquire Nisim, Rebrand as Arise
Arise will launch TikTok campaigns centering around the forthcoming F.A.S.T collection, which set to launch in early 2024. The brand will also expand its distribution to tap into new growth.
News
eComplete Acquires Majority Stake in Give Me Cosmetics
Give Me Cosmetics generates more than 60% of its revenue from social channels and stands as one of the U.K.’s fastest-growing brands on TikTok.
News
The Estée Lauder Companies Announces the Winners of The Catalysts Program
The Estee Lauder Companies teams up with New Incubation Ventures (NIV) and TikTok to announce 2024 winners of the catalysts program.
Hair Care
Olaplex Hashtag #OLAFLEX Reaches 3 Billion Views in 72 Hours
Olaplex launched its first hashtag challenge on TikTok, encouraging fans to share how Olaplex’s bond-building hair products helped them improve their hair.
News
e.l.f. Cosmetics Debuts Digital Series 'Vanity Table Talk'
New exclusive episodes will be released each month through August on e.l.f.’s social channels, including YouTube, Instagram and TikTok.
News
Ipsy Debuts Icon Box by Pat McGrath
Ipsy is debuting a TikTok campaign with a curated AR filter that delivers a Pat McGrath-inspired makeup look to fans and creators across the platform.
Hair Care
7 Monday Haircare Launches Expand Brand Into New Categories
Monday Haircare credits its growth to its status as the most liked (~20 million likes) and followed (~413K followers) hair care brand on TikTok.
News
The Doux Partners With Baby Tate for Brand's First Social Media Campaign
The Doux's #ThisIsHowWeDouxIt Campaign will kick off with Tate's original content being pushed out on TikTok and Instagram, unveiling the brand's latest wash and go routine.
Event Coverage
What Will You Learn at
Beauty Accelerate
? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Consumers & Markets
Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration
Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.
Color Cosmetics
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Event Coverage
Glow Recipe x Kate McLeod in Discussion at
Beauty Accelerate
2022
Glow Recipe is, according to Stylist, "positively always the talk of the town over on TikTok," which helps explain how co-founders Christine Chang and Sarah Lee "turned their friendship and $50,000 into a $100-million business," per CNBC.
Consumers & Markets
How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond:
Beauty Accelerate
2025 Preview
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.
News
Estee Lauder Joins Tik Tok
The brand has kicked off its presence on beauty's hottest social platform.
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