Search Global Cosmetic Industry: Page 2

191 Results
Section: Brands & Products
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
In conjunction with the TikTok Shop initiative and new product launch, e.l.f. Beauty has unveiled an original song, “Shake > Spray > Stay'; per the brand 'the lyrics–set to a hip-hop beat–break down how to use this new holy grail product.'
e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray
In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.
Apr 1st, 2024
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Feb 17th, 2025
Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Mar 25th, 2025
Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Jun 9th, 2025
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.
Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.
Jan 29th, 2025
The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.
BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device
By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.
Jul 2nd, 2024
Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
May 6th, 2025
The Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask is a cult favorite that deeply hydrates and nourishes extra dry, damaged hair with clean and naturally derived ingredients, according to Briogeo.
Briogeo Partners with TikTok Star Mikayla Nogueira to Bring Back the Don’t Despair, Repair! Hair Mask for the Last Time
This is the final time the limited-edition Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask will ever be in production and the first time it is available as a single SKU.
Aug 31st, 2022
Kenvue Inc.'s Neutrogena is partnering with dermatologists Dhaval Bhanusali, MD FAAD (at right), and Muneeb Shah, DO (at left), to foster the brand's engagement with derms, drive R&D/product innovation, and engage consumers and influencers.
Neutrogena Teams Up with TikTok-famous Dermatologists Dhaval Bhanusali and Muneeb Shah for Innovation & Outreach
The partnership with Neutrogena is a natural extension of the dermatological beauty trend, which highlights efficacy.
Oct 31st, 2024
SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Aug 12th, 2025
Featuring the founders of CTZN Cosmetics and Touchland, this session will break down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.
TikTok's Favorite Beauty Brands Spill Their Influencer Secrets: On-demand Briefing
Featuring CTZN Cosmetics and Touchland, this session breaks down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.
Apr 11th, 2023
TikTok popularizes 15-year-old brand CeraVe.
CeraVe Garners Attention From Gen Z Thanks to Tik Tok
TikTok popularizes 15-year-old brand CeraVe.
Jul 28th, 2020
The Continuous Prep & Set Mist features ceramides, electrolytes and antioxidants.
Morphe Launches Continuous Setting Mist
According to the brand's Tiktok, the mist is said to prep the skin for makeup by setting liquid and powder products for up to eight hours.
Jun 1st, 2023
Popularized by dermatologist Whitney Bowe, MD, 'the classic skin cycling routine consists of a four-night schedule. Night one is exfoliation, night two is for retinoids and nights three and four are recovery nights, where you focus on hydration and barrier repair. Once you finish the cycle, you repeat the process.'
How Brands Can Tap the Skin Cycling Trend: Now Available On-demand
Having ascended over the last year, the concept continues to dominate TikTok feeds.
May 18th, 2023
Devora will also be featured on in-store displays starting fall 2023 and will be part of Revlon's digital media and advertising in 2024.
Revlon Names Nailea Devora Global Brand Ambassador
Devora will be creating social media content across Revlon's platforms, including Instagram and TikTok, in support of upcoming launches.
Sep 6th, 2023
Previous Page
Page 2 of 11
Next Page