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344 Results
Type: Article
Section: Retail
Digital/E-commerce
Understanding Social ROI in the Beauty Industry
Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
News
How to Optimize Your Beauty Brand for Every Channel
Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.
Consumers & Markets
Local is the New Global: The Rising Age of Multi-Localism
The era of globally integrated value chains and mass-market products is coming to a close, say the experts A.T. Kearney’s Global Business Policy Council. So how should cosmetics companies shift in this new landscape?
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Color Cosmetics
How Brand Owners Can Fight Fake Beauty Products
In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.
Digital/E-commerce
Feelunique’s Cross-Border Beauty Strategy
How Feelunique is helping up-and-coming brands expand their reach in the US, UK, Chinese and other global markets.
Bath & Body
C.O. Bigelow Delivers Old-fashioned Hospitality in a Tech-driven World
An ICMAD Spotlight interview with Ian Ginsberg, president of C.O. Bigelow Apothecaries.
Brick and Mortar
Indie Beauty: Retail Savior?
For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.
Digital/E-commerce
Technology and the Always-on Shopper
Contextual commerce is the future.
Digital/E-commerce
Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?
Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?
Digital/E-commerce
Overcoming Home Shopping’s Tough Odds
The typical home shopping spot runs between eight to 14 minutes. And only about 10% of the brands that earn a slot in front of the cameras ever gets a second or third airing. Brands need to prepare to succeed.
Digital/E-commerce
How I Got My Brand on QVC
And what you can learn from my experience.
News
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
Digital/E-commerce
Qurate: the Third Way to Shop
During a recent CEW event in New York, the group’s new president and CEO, Mike George, noted that, with the new name, “Qurate can be anything.” The mission, however, is clear: to inspire, educate consumers and tell them a story.
Brick and Mortar
[special report] Beauty Retail: Today, Near Future & Tomorrow
E-commerce, social purchasing, AI technology and more are reshaping the beauty path to purchase.
Digital/E-commerce
The Beauty of Online Cosmetics: How to Grow Your Business Safely
The global cosmetics market is expected to hit $390 billion by 2020, and based on current trends, e-commerce will be a main engine driving overall industry growth. But in a commodity-based market, even booming sales are no guarantee that consumers will keep returning to your online store.
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