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Brick and Mortar
Beauty Avenue Opening More Locations in 2022
Beauty Avenue has announced three retail locations are now open in Las Vegas, with more to come in 2022.
Digital/E-commerce
Sephora Launching Intimate Care Category
Sephora is breaking into the category with Maude and Dame.
Digital/E-commerce
Snapchat Launches Enhanced AR Shopping Lenses
Ulta Beauty and MAC Cosmetics were early beta testers on the enhanced AR offerings.
Brick and Mortar
Bluemercury Names Vice President of Marketing
Philip will oversee brand and trade marketing, creative, public relations, and BlueRewards, the retailer’s loyalty program.
Brick and Mortar
Phygital Retail is Here to Stay
Physical and digital shopping enhances the retail experience for consumers.
Brick and Mortar
FanLoveBeauty Launches Stage Balm For Lips at Allure
FanLoveBeauty will be hosting events at the Allure store on February 5 and March 16, 2022, to promote and encourage vegan lip balm.
Retail
e.l.f. Beauty, CVS & Skin Proud on Mass Beauty's Big Gains (On-demand Briefing)
Thought leaders from e.l.f. Beauty, Skin Proud and CVS chime in on the key drivers for brands and retail, as well as the consumer undercurrents propelling growth.
Brick and Mortar
Sunwink Expands Retail to Target
Three variations were included in the initial Target launch: Cacao Clarity, Beauty Fruit Punch and Digestion Lemonade.
Digital/E-commerce
Inside DIBS’ Sustained Growth Strategy Industry
How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.
Brick and Mortar
Billie Launches at Walmart
Walmart will have a range of Billie products, including the Billie Starter Kit and Lavender Whipped Shaving Cream, a new product.
Digital/E-commerce
Blissim, Former French Birchbox, Gaining New Investor
Current Blissim shareholders reportedly include "the management of Blissim, Otium Capital and Trocadero Capital Partners."
Digital/E-commerce
BeautySphere Launches P&G Beauty into the Metaverse
BeautySphere is a virtual, interactive platform that allows consumers to interact with the company’s portfolio of brands, research efforts and sustainability commitments through live and simulated content.
Brick and Mortar
Sephora Unveils 2022 Birthday Gifts
Sephora will also offer four rotating gift selections online.
Brick and Mortar
DoorDash x JCPenney Partner for On-Demand Delivery
Consumers can order through the DoorDash app or website and get items delivered directly to their doorstep same-day without time slots, queues or minimum order sizes required.
Digital/E-commerce
Ohi Announces New Delivery Scheduling Option
Consumers within same-day delivery ranges of Ohi's brand partners can now choose the delivery window for their order.
Digital/E-commerce
5 Product Label Tips for Increasing Digital Reach
Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.
Digital/E-commerce
DoorDash x Sally Beauty Launch 2-hour Deliver
Companies
NYX Cosmetics' 2022 Super Drop Powered by AR Snapchat Lenses
The Facial Lens gives users plumped skin, hydrated lips and thick brows, while the World Lens takes users through a gamified experience in which they can control an avatar and move in-game by tilting their phone to collect beauty items, boost their speed.
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