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In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

Holistic wellness and body care are two of the hottest categories in the greater beauty space. During Beauty Accelerate's, Sakara Life x MAËLYS: Category-defining Buzz Brands, two experts—Tierney Wilson, CMO of Sakara (right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (left)—will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.

From Holistic Wellness to Body Care Innovation: Lessons from Sakara Life and MAËLYS [PROGRAM UPDATE]

This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.

“These changes reflect the need to create a flatter, leaner organization and simplified operations across the business to better serve our consumers,” said Stéphane de La Faverie. “This new structure will improve communication, accountability, collaboration, and empowerment across all levels.”

The Estée Lauder Companies Unveils Aggressive Reset for Growth

While ELC faced headwinds, the company achieved some bright spots, such as gross margin expansion to 76.1%, driven by benefits from the Profit Recovery and Growth Plan (PRGP).

MAËLYS Appoints Mallory Goodman as Senior Vice President of Brand

In this newly created role, Goodman will lead marketing campaigns, brand strategy, and community engagement.

One of Maesa's incubator brands, Kristin Ess Hair, has just launched Kristin Ess+ at Target, a peptide-based hair care solution.

Maesa Leans Into Its Incubator Brands as Kristin Ess+ Lands at Target

Kristin Ess+ features peptides for bond repair and color protection.

Puig attributed its success to the strength of its core business and strategic moves, including the acquisition of Dr. Barbara Sturm and the extension of its partnership with Charlotte Tilbury, further bolstering its makeup and skin care offerings.

Puig's 2024 Results Driven by Fragrance, Skin Care and Strong Q4

Puig’s regional performance was also a highlight, with EMEA delivering 12.8% growth, representing 55% of total revenues.

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120 Hours of Hydration: Provital’s Hydrafence

Hydrafence was designed to provide 120 hours of consistent hydration, while strengthening the skin's barrier and accelerating recovery, per the brand.

Give Back Beauty, a producer of scents under the Zegna and Chopard brands, is acquiring AB Parfums, a producer of L'Oréal Group fragrances, including scents from Ralph Lauren, Maison Margiela and Diesel, per Reuters.

Give Back Beauty is Acquiring AB Parfums

Give Back Beauty reportedly is not currently planning to go public.

'Efficacy is everything in skin care,' says Bubble founder Shai Eisenman. 'No matter your age, the only question that really matters is: Does this actually work?'

Bubble Skincare is More than a Gen Zalpha Brand: Shai Eisenman Talks Target Expansion & Cross-generational Appeal

"While Gen Z remains a key part of our community, we’ve built engagement beyond a single demographic."

Woman In Shower Pouring Gel On Loofah Adobe Stock 382972380

CP Kelco Elevates Thickening, Stabilizing with Keltrol Biodegradable, Certified Xanthan Gums

Per CP Kelco, the COSMOS and Natrue-certified ingredients meet vegan, non-GMO and cruelty-free standards to deliver strong ethical value without compromising performance.

The Estée Lauder Companies Inc. (ELC) has boosted its high-performance and sustainable technologies via new research partnerships and by bringing some production in-house.

Inside The Estée Lauder Companies' Ingredient Innovation Race

The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."

Bliss is tackling aging with a playful twist. Known for its self-care products, Bliss is reconnecting with its original audience—elder millennials and Gen X—with a new campaign featuring comedian Iliza Shlesinger.

How Bliss and Laura Geller Beauty Are Redefining Beauty Standards for Women Over 40

These iconic brands are not only reshaping the narrative around aging, but also making beauty more inclusive and empowering for women 40 and beyond.

Fred Zuelli, Ph.D., Mibelle Biochemistry

Kurt J. Pfeiffer Award Honors Mibelle Biochemistry's Fred Zülli, Ph.D.

This accolade highlights exceptional contributions to advancing Swiss cosmetology and the mission of the Swiss Society of Cosmetic Chemists.

Sephora was a powerhouse in the U.S. and U.K. markets in 2024, gaining market share.

LVMH Reports Strong 2024 Sales Growth in Perfumes & Cosmetics and Sephora

Christian Dior delivered robust results, with Sauvage maintaining its position as the world’s top fragrance.

The campaign features heartfelt anecdotes from Laura Geller herself (center), alongside inspiring female founders who share their own aging journeys.

Celebrating Aging with Confidence: Laura Geller Beauty’s ‘Who Hasn’t?’ Campaign and Ulta Relaunch

At Beauty Accelerate 2025, thought leader Laura Geller, founder of her namesake beauty brand, and Sarah Kugelman, founder of All Golden, will join forces to shed light on the potential of the Gen X market.

The Estée Lauder Companies has announced that Peter Jueptner, Group President, International, will step down from his role.

Estée Lauder Announces Departure of Peter Jueptner, Group President, International

The Estée Lauder Companies has announced that Peter Jueptner, Group President, International, will step down from his role on April 1, 2025, and depart the company entirely on June 30, 2025.

Chapell Roan, Victoria Monét, and Becky G share their personal beauty journeys and creative inspiration in Sephora’s 'Faces of Music' docuseries on Hulu.

Sephora Launches Sponsored Hulu Series

"Faces of Music," a Hulu-exclusive docuseries by Sephora, explores the intersection of music, beauty, and self-expression. Featuring artists such as Chapell Roan, Victoria Monét, and Becky G, the series highlights how makeup and identity shape today's top

Lead Image Arbelle Foundation Inclusivity Analysis

Arbelle helps brands create foundation ranges that celebrate diversity

Arbelle’s Foundation Inclusivity Analysis offers brands a deeper understanding of how their foundation shade ranges align with diverse skin tones, providing insights to support inclusivity and representation in beauty.

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