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For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.
The 2022-2024 Hair Care Agenda
Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.
May 4th, 2022
Batiste has added a Leave-In Hair Mask and Naturally Dry Shampoo.
Hair News Roundup: Batiste and Byrd
Batiste has launched a Leave-In Hair Mask and Naturally Dry Shampoo and Byrd is expanding retail to Walmart.
Apr 29th, 2022
Olympian Leticia Bufoni is partnering with IGK Hair Care.
IGK Partners with Olympian Leticia Bufoni on Dry Shampoo
Professional skateboarder and Olympian Leticia Bufoni will be working with the IGK Hair Care on content creation and community development.
Apr 29th, 2022
Madison Reed will leverage new funding for brick-and-mortar and digital channel expansion.
Madison Reed Taps $33M in Funding to Boost Omnichannel
Moving forward, the brand seeks to expand its color bars to 80 locations by the end of 2022, and hiring 850 new colorists, "who will earn 3x more than in a traditional salon, while receiving full-time benefits," per an official announcement.
Apr 29th, 2022
In early 2020, influencer Mindy McKnight, in partnership with Maesa Group, launched the Hairitage hair care line online and in-store at Walmart, focusing on the core principles of accessibility, safety, efficacy and inclusion.
[interview] Mindy McKnight on Hairitage's New Hair Tools, Accessories & More
McKnight explains that the brand is inspired by the diverse hair textures and needs of her six children, who figure prominently in her social feeds.
Apr 25th, 2022
Inclusive beauty innovation requires a supply chain that can decode specific consumer needs, language and product preferences.
Video: Applying Inclusive Beauty to Product Innovation
From testing formulas to decoding consumer product preferences, experts provide a look at truly inclusive innovation.
Apr 19th, 2022
Monique Rodriguez, founder and CEO of Mielle, said, 'We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country. This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived.'
Mielle Organics Expands to Ulta Beauty
Ulta Beauty will offer eight Mielle Organics bestsellers from the brand’s Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99 to $14.99.
Apr 14th, 2022
The Nighttime Scalp Serum is non-greasy and light enough for all hair types.
Nuele Launches Nighttime Scalp Serum
The Nighttime Scalp Serum is said to detox, soothe and moisturize the scalp while you sleep.
Apr 14th, 2022
Oway carries the first permanent agricosmetic hair coloring treatment with more than 35% biodynamic and organic sage macerate.
Oway's US Plastic-free Hair Care Launch
Oway was reportedly the first Italian brand in the professional sector to have chosen to replace plastic in favor of glass and aluminum for all bottles and jars.
Apr 11th, 2022
One 'n Only One Shot Bond Repair can be added to any hair color or lightener or perm solution.
One ‘n Only Introduces One Shot Bond Repair
The One Shot Bond Repair is designed to treat colored hair to preserve its vibrancy and longevity.
Apr 7th, 2022
Urban Alchemy is a hair care brand suited for professionals and cosumers.
New Flag Launches Urban Alchemy Brand
The brand is suited for professionals and consumers and includes customizable bases that are mixed with a choice of alchemies.
Apr 7th, 2022
“NeoTech Beauty is an answer to two major global consumer trends that our IMCD team has analyzed: Sustainability, and technology and science,' said Anne-Sophie Gardes, EMEA technical director at IMCD Beauty & Personal Care.
IMCD Unveils 6 NeoTech Beauty Concepts
“NeoTech Beauty is an answer to two major global consumer trends that our IMCD team has analyzed: sustainability, and technology and science," said Anne-Sophie Gardes, EMEA technical director at IMCD Beauty & Personal Care.
Apr 5th, 2022
Hally Hair will debut with nine hero products, including the demi-permanent foaming hair dye Color Cloud in six shades.
Hally Hair Joins New Sparked at Ulta Beauty Class
Hally Hair will debut with nine hero products, including the demi-permanent foaming hair dye Color Cloud in six shades.
Apr 4th, 2022
Olaplex has partnered with ShoppingGives, an e-commerce platform pairing brands and nonprofits.
Olaplex x ShoppingGives Boost E-commerce Charitable Giving
Shoppers can choose from among six nonprofits that benefit women.
Mar 31st, 2022
Pictured is a before and after of Everpro Gray Away's Root Cover Up sprays as shared on their Instagram page.
Everpro Gray Away Gets New Leadership, Relaunches Root Cover Up Sprays Collection
Everpro Gray Away's Root Cover Up sprays now have a new packaging design that features the same formula to fully cover roots.
Mar 30th, 2022
No. 9 Bond Protector Nourishing Hair Serum features an antioxidant red algae extract from the south of France and a film-forming polymer to neutralize free radicals.
CEO Q&A: Olaplex No 9 Bond Protector Nourishing Hair Serum
For this launch, the brand introduced packaging that includes an airless pump for measured dosing and less product waste.
Mar 28th, 2022
More than 50% of hair product consumers say they stick with products that work, while 49% are willing to pay more for them.
2022 Prestige Hair Care Sales Will Grow 15%: NPD Forecast
Categories that will benefit moving forward include hair and scalp treatments, relaxers, chemical straighteners, hair gummies and vitamins, per a new NPD report.
Mar 25th, 2022
Brad Mondo enjoys posting videos that have an impact and help people laugh along with him.
[influencer interview]: Tik Tok’s Brad Mondo Looks to Venture Beyond Hair Care
Tik Tok influencer Brad Mondo is the founder and CEO of Xmondo Hair and Xmondo Color.
Mar 22nd, 2022
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