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Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
Aug 1st, 2022
The Sigma X Sephora SigMagic Brushampoo and the Sigma X Sephora Brush Cleaning Mat are designed to give brushes a deep, gentle clean.
Sigma Beauty Expands with Amazon and Sephora
Sigma Beauty has launched two products in collaboration with Sephora while expanding its footprint to the European market with Amazon.
Aug 1st, 2022
L’Oréal reported that 2022 first-half net profits excluding nonrecurring items came in at €3.25 billion, up from €2.6 billion in the same period last year.
L’Oréal’s Sales and Profits Surge in First Half of 2022
L’Oréal credits strong performance across all of its divisions and regions for its double-digit sales growth and profitability in the first half of 2022.
Jul 29th, 2022
As shoppers return to stores, e-commerce beauty sales have fallen; photo by Tim Mossholder at Unsplash.
Online Beauty Sales Tumble 14%
A new report attributes the sales drop to the end of the pandemic lockdown and masking, prompting consumers to return to brick-and-mortar stores.
Jul 20th, 2022
Gucci created a Gucci Garden Experience on Roblox offering virtual “digital twins” of its products during the pandemic.
Beauty Brands Can Lead the Way to the Metaverse
The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.
Jul 18th, 2022
Smashbox UK has announced it will no longer accept orders in the United Kingdom and Ireland beginning September 29, 2022.
Smashbox, Glam Glow UK to No Longer Accept Orders as of September 2022
The brands, both owned by Estée Lauder, cited "an accumulation of challenges" that has been more than they can withstand as the reason for stopping future orders.
Jul 14th, 2022
Amazon's Prime Day 2022 event counted beauty brands among its top sellers.
Beauty Booms During Amazon Prime Days 2022
Key participating brands included Haus Laboratories, InstaNatural, Mighty Patch and Nyx.
Jul 14th, 2022
With the help of commercetools, Sephora will be able to more flexibly and cost-effectively accelerate new digital experiences and enhanced e-commerce functionalities.
Sephora x Commercetools Partnership
As Sephora looks to the future of its business, it is aiming to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings and increase personalization throughout its digital experiences.
Jul 14th, 2022
The nine product lineup is available on Sephora.com.
Community Sixty-Six Launches on Sephora.com
As previously reported by Global Cosmetic Industry, each product has at least 66 days worth of use.
Jul 6th, 2022
Face Brightening and Dual Drop Serum are now available on Amazon.
Vitabrid C12 Now Available on Amazon
The science-based skin care brand centers around a proprietary main ingredient called Vitabrid CG, a stabilized form of 12-hour vitamin C.
Jun 24th, 2022
Ulta Beauty guests can discover seven products from the Womaness line in select stores nationwide and ulta.com.
Womaness Brings Menopausal Care to Ulta Beauty
Womaness was co-founded in 2021 by Sally Mueller and Michelle Jacobs, who designed the brand to address the more than 50 million women approaching or in menopause.
May 16th, 2022
Upgrade offers raw human hair extensions and wigs and operates a digital platform for hairstylists.
Upgrade Announces $1M Seed Extension Funding
Upgrade is using the funding to expand its eccomerce offerings for custom wigs.
May 3rd, 2022
Farfetch's beauty retail offerings include leading brands across all major segments of beauty and a debuting exclusive fragrance brand.
Farfetch Launches Beauty Retail Hub
Farfetch's beauty retail offerings include leading brands across all major segments of beauty and a debuting fragrance brand exclusive to Farfetch.
Apr 25th, 2022
By removing water from its formulas, the brand was able to create sustainable, plastic-free packaging and reduce its carbon footprint.
Kate McLeod Available at Sephora.com
The company will launch at the retailer with the Daily Stone, its bestselling blend of rose, frankincense and neroli.
Apr 19th, 2022
Florasis’ Blooming Rouge Love Lock Lipstick is inspired by the Dai people of China.
Chinese Brand Florasis Expands to US Market
Florasis modernizes traditional Chinese beauty practices in its formulation and creates artistic packaging inspired by Chinese art and culture.
Apr 18th, 2022
Habit Cosmetics' debut launch at Target includes three collections of nail polish.
Habit Cosmetics Expands to Target
Habit Cosmetics' debut launch at Target includes three collections of nail polish.
Apr 14th, 2022
Hally Hair will debut with nine hero products, including the demi-permanent foaming hair dye Color Cloud in six shades.
Hally Hair Joins New Sparked at Ulta Beauty Class
Hally Hair will debut with nine hero products, including the demi-permanent foaming hair dye Color Cloud in six shades.
Apr 4th, 2022
Ulta will add PayPal Checkout return bars at more than 1,300 locations nationwide; this brings the total number of Return Bar locations to more than 5,000.
Ulta Launches Return Bars, Adding AI-driven Product Recommendations
"As return volumes continue to increase, this is a crucial time for merchants to implement efficient and cost-effective solutions that better equip them to manage the growing role returns play in retail," said David Sobie of PayPal.
Mar 30th, 2022
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