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196 Results
Type: Article
Section: Retail > Brick and Mortar
Launches & Claims
Read the Label: Perricone MD Neuropeptide Firming Moisturizer
Perricone MD's Neuropeptide Firming Moisturizer purports to be one of the best hyaluronic acid moisturizers on the market, also analyzing its emulsion base. Following, Katerina Steventon, Ph.D., takes a closer look at the product label to see why.
News
Turning Beauty Shoppers into Buyers with Shopper Marketing
To win with shopper marketing and begin the valuable process of retail customer collaboration, beauty brands should keep these four tenets in mind.
Skin Care
Cannabis in Prestige Beauty
Indie brands are rushing to claim their stake; big brands, what’s your play?
Article sponsored by
Ashland
Brick and Mortar
Embracing Tech For A Bright Beauty Future
In his Marketing Trends presentation at in-cosmetics 2019 in Paris, Henry discussed the ways technology is influencing beauty and what lies ahead.
News
L’Oréal Leads the Way to Experiential
It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.
Launches & Claims
Read the Label: Trilogy Rosehip Transformation Cleansing Oil
Trilogy's Rosehip Transformation Cleansing Oil claims to effectively eliminate makeup and impurities without over-drying the skin. This column will review the ingredient listing for claims substantiation and functionality.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
Brick and Mortar
Macy’s CEO: “the Consumer is Moving at the Speed of Light”
As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.
Launches & Claims
Read the Label: SVR Laboratoires Sensifine Crème
This hydrating gel-cream is specially developed to help soothe and comfort allergic and hypersensitive skin. This column will review the ingredient listing for claims substantiation and functionality.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Skin Care
Read the Label: Urbanskin Rx Anti-aging Cleansing Bar
Designed as a daily cleanser, mask and exfoliator, this system delivers a proprietary formula by way of an enclosed exfoliating sponge and cleanser in a jar. This column will review the ingredient listing for claims substantiation and functionality.
Launches & Claims
Read the Label: Drunk Elephant Beste No. 9 Jelly Cleanser
This innovative jelly formula removes all traces of makeup, excess oil, pollution and any other grime from the day. Katerina Steventon, Ph.D., reviews the ingredient label for claims substantiation and functionality.
News
How to Optimize Your Beauty Brand for Every Channel
Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Bath & Body
C.O. Bigelow Delivers Old-fashioned Hospitality in a Tech-driven World
An ICMAD Spotlight interview with Ian Ginsberg, president of C.O. Bigelow Apothecaries.
Brick and Mortar
Indie Beauty: Retail Savior?
For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.
Brick and Mortar
[special report] Beauty Retail: Today, Near Future & Tomorrow
E-commerce, social purchasing, AI technology and more are reshaping the beauty path to purchase.
Brick and Mortar
How Do You Build a Beauty Sales Team?
Finding the right mix of in-house and outside partners to grow your business; Part 2 of a 3-part series.
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