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203 Results
Type: Article
Section: Retail > Brick and Mortar
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Brick and Mortar
10 Ways Beauty Professionals Can Stay Afloat During COVID-19 Outbreak
How can beauty service professionals and business owners keep up with such uncertain times? The following are some tips and strategies to help individuals and businesses stay afloat.
Digital/E-commerce
The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
Launches & Claims
Read the Label: Medik8—The Essential CSA Kit
The kit consists of three products and claims to leaves skin with a healthy, glowing complexion where wrinkles are visibly reduced. This column reviews the ingredient listings on products for claims substantiation and functionality.
Brick and Mortar
Where Did Indie Beauty Come From?
Part 1 of 4: The origins and unique factors that changed an industry forever.
Brick and Mortar
Inside Macy’s and Walmart’s Beauty Retail Playbook
From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.
Digital/E-commerce
Beauty Retail 2020
What do brands and retailers need to do to drive traffic and sales?
Launches & Claims
Read the Label: Perricone MD Neuropeptide Firming Moisturizer
Perricone MD's Neuropeptide Firming Moisturizer purports to be one of the best hyaluronic acid moisturizers on the market, also analyzing its emulsion base. Following, Katerina Steventon, Ph.D., takes a closer look at the product label to see why.
News
Turning Beauty Shoppers into Buyers with Shopper Marketing
To win with shopper marketing and begin the valuable process of retail customer collaboration, beauty brands should keep these four tenets in mind.
Skin Care
Cannabis in Prestige Beauty
Indie brands are rushing to claim their stake; big brands, what’s your play?
Article sponsored by
Ashland
Brick and Mortar
Embracing Tech For A Bright Beauty Future
In his Marketing Trends presentation at in-cosmetics 2019 in Paris, Henry discussed the ways technology is influencing beauty and what lies ahead.
News
L’Oréal Leads the Way to Experiential
It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.
Launches & Claims
Read the Label: Trilogy Rosehip Transformation Cleansing Oil
Trilogy's Rosehip Transformation Cleansing Oil claims to effectively eliminate makeup and impurities without over-drying the skin. This column will review the ingredient listing for claims substantiation and functionality.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
Brick and Mortar
Macy’s CEO: “the Consumer is Moving at the Speed of Light”
As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.
Launches & Claims
Read the Label: SVR Laboratoires Sensifine Crème
This hydrating gel-cream is specially developed to help soothe and comfort allergic and hypersensitive skin. This column will review the ingredient listing for claims substantiation and functionality.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Skin Care
Read the Label: Urbanskin Rx Anti-aging Cleansing Bar
Designed as a daily cleanser, mask and exfoliator, this system delivers a proprietary formula by way of an enclosed exfoliating sponge and cleanser in a jar. This column will review the ingredient listing for claims substantiation and functionality.
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