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Section: Retail > Brick and Mortar
Launches & Claims
Read the Label: Drunk Elephant Beste No. 9 Jelly Cleanser
This innovative jelly formula removes all traces of makeup, excess oil, pollution and any other grime from the day. Katerina Steventon, Ph.D., reviews the ingredient label for claims substantiation and functionality.
News
Radio Ads Help Boost Traffic for Retailers
The study reportedly analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets, collecting listener data from April through June 2018.
Brick and Mortar
Target Makes a Smartly Move with New Discount Brand
Smartly, a new discount brand consisting of more than 70 items (most under $2) will include everything from all-purpose cleaner to razor blades.
News
How to Optimize Your Beauty Brand for Every Channel
Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.
Brick and Mortar
Bloomingdale's Launches Clean Beauty Concept Wellchemist
Launching at the retailer’s legendary 59th Street location in New York City and bloomingdales.com, the boutiques feature a selection of natural beauty products that are each paraben-, sulfate- and phthalate-free.
Color Cosmetics
Sephora and Memebox Co-develop K-beauty Brand, Kaja
"We leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Color Cosmetics
Kylie Cosmetics is Headed to Ulta Beauty
This move from an online-only business model to a more traditional brick-and-mortar retail space seems to be part of a larger trend happening among e-commerce beauty brands.
Digital/E-commerce
Influencer Fraud is Affecting More Brands Than You Think
As the beauty industry transitions into a new era of transparency, deceitful practices in marketing may be mamcausing more obvious harm than good.
Brick and Mortar
Glamsquad and CVS Team Up for BeautyIRL
Services will include express blowouts; dry styling and braids; a 30-minute makeup refresher; eye, lip and face masks; and in some stores, manicures.
Brick and Mortar
L'Occitane Ups the Ante on Experiential Retail in NYC and Around the World
"In today’s digital world, customers rarely enter a L’Occitane store purely out of 'need'; they expect to be pampered and entertained and want to indulge in the experience."
Skin Care
Adaptive Skin Care to Optimize Results
Ao Skin Care utilizes raw ingredients sourced from New Zealand to help skin restore its own natural state of health.
Brick and Mortar
K-Beauty Arrives at CVS
"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."
Color Cosmetics
Scentbird, ipsy to Offer Full-sized Makeup Products
It's no secret that the subscription beauty box market is saturated. The movement away from sample-sized products may be seen as a way to differentiate between brands and offer consumers more bang for their buck.
Brick and Mortar
Facing Tariffs, Walmart Asks Brands to Look Beyond China
An email sent from Walmart’s procurement division to some of its cosmetics suppliers noted that a “large amount” of items in cosmetics all under the most recently proposed tariffs on Chinese goods, and asked suppliers if they have facilities outside of China or were willing to invest in some.
Brick and Mortar
Biossance Makes a Clean Break Into Sephora Inside JCP
Beginning September 2018, the brand will be available at all 668 of Sephora's locations inside of JCPenney stores. This move ups Biossance’s store count from 140 locations to more than 800 across the Americas.
Brick and Mortar
Douglas Implements Revionics for Price and Promotion
The move is the latest in Douglas’ #FOWARDBEAUTY strategy to strengthen and expand its market position in the face of growing competition both online and brick-and-mortar.
Bath & Body
C.O. Bigelow Delivers Old-fashioned Hospitality in a Tech-driven World
An ICMAD Spotlight interview with Ian Ginsberg, president of C.O. Bigelow Apothecaries.
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