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News
e.l.f. Announces Alicia Keys Lifestyle Beauty Brand | Q1 2021 Sales
e.l.f. Beauty announced its first quarter fiscal 2021 results, along with a new lifestyle beauty brand in partnership with artist Alicia Keys that will launch in 2021.
Regulatory
Tik Tok and Other Chinese Tech in Geopolitical Crosshairs
Beauty's hot new go-to platform is under pressure.
News
e.l.f. Beauty’s Board is More Than 60% Women With Lori Keith Appointment
According to e.l.f. Beauty, it is one of only 10 public companies in the United States, out of approximately 4,800 in total, whose boards of directors are more than 60% comprised of women.
News
Winning Beauty Marketing During the Pandemic
How to leverage Tik Tok, AR and authentic conversations to engage consumers during unprecedented times.
News
e.l.f. Beauty CFO Mandy Fields Earns 2020 Women Worth Watching Award
“I’m truly honored to have received this award, alongside a list of incredible women who are leading their respective industries and paving the way for younger generations,” Mandy Fields said.
Skin Care
e.l.f. CBD Launch Expands Skin Care Range
Since its launch on May 15, the range has been among the 20 top-selling products in its skin care sector.
News
[update] Black Representation in Beauty: by the Numbers
The industry shows its receipts.
News
e.l.f. Beauty Confirms Director Nominations, Opposes Proxy Contest
Marathon Partners Equity Management submitted nominations of three candidates for the board of directors; however, e.l.f. Beauty identified its consistency in delivering total shareholder return of nearly 100%.
Brick and Mortar
Sh-e.l.f. Space Boosts Retail Performance
How e.l.f. Beauty is competing at brick-and-mortar retailers.
News
e.l.f. Beauty Q4 2020: Eyes, Lips, Face, $$$
"Of the top five color cosmetics brands in the U.S., e.l.f. Cosmetics grew the most market share in fiscal 2020 with 4.8% of the market, up 50 basis points, according to Nielsen."
Digital/E-commerce
Building a Cult Brand in a Pandemic-stricken Influencer Economy
Key metrics that can help brands build meaningful relationships during a global crisis.
News
The New Abnormal
Where there are challenges, there are also opportunities.
News
e.l.f. Beauty Reaffirms 2020 Results, Braces for Fiscal 2021
"While the Company is reaffirming net sales guidance for fiscal 2020, it’s seen a significant decline in retail sales over the last two weeks due to the impact of COVID-19 on consumer behavior."
News
Coronavirus Beauty Intelligencer: April 20
A daily updated index of brand and supplier responses, general strategy insights, and the latest news.
News
e.l.f. Beauty Expands Portfolio with W3ll People Acquisition
“Clean beauty is a strategically important segment given consumer sentiment and strong growth rates. W3LL People has a long history of expertise and credibility in clean beauty that works,” Tarang Amin, e.l.f. Beauty chairman and CEO, said.
News
e.l.f. Beauty Releases Q3 2020 Results, Increases Fiscal Outlook
“We are pleased with our third quarter results with net sales of $81 million, up 8 percent excluding e.l.f. retail stores,” said chairman and CEO Tarang Amin. “Our team is executing well against our five strategic imperatives and e.l.f. is gaining market share."
News
e.l.f. Beauty On Upswing with TikTok, Skin Care and More: Analyst
Piper Sandler analyst Erinn Murphy commented, “We are upgrading shares of [e.l.f. Beauty] from Neutral to [Overweight] as we believe the brand has gained and will continue to gain share over the foreseeable future despite a tepid beauty backdrop."
Brick and Mortar
The Top Beauty Retailers and Brands Among Teens
9,500 teens were surveyed (average age: 15.8 years old) in 42 U.S. states to find out where these young consumers shop and what they buy.
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