Search Global Cosmetic Industry

Alicia Keys has returned to makeup on her terms.
Alicia Keys Returns to Makeup with New Hybrids
The stars' Keys Soulcare has reengaged the sector with skin-friendly ingredients and an affirming message.
May 3rd, 2022
Laar said, 'I am so excited to join e.l.f. Beauty. I am inspired by the team’s renegade spirit, thirst for disruption and desire to go beyond traditional beauty boundaries. With a compelling portfolio of brands, I am excited to drive retailer growth, both domestically and internationally.”
e.l.f. Beauty Appoints Senior Vice President, Chief Commercial Officer
Jennie Laar joins e.l.f. from Forma Brands, where she was senior vice president, global wholesale.
Apr 22nd, 2022
The HipDot x JoJo Siwa collection includes different colored palettes, four brushes and a three-piece lip set.
HipDot x JoJo Siwa Launch Makeup Collection
The HipDot x JoJo Siwa collection includes different colored palettes, four brushes and a three-piece lip set.
Apr 18th, 2022
The Dunkin' x e.l.f. Cosmetics makeup collection includes eyeshadows, lip scrub and lip gloss inspired by Dunkin' donuts and coffee.
e.l.f. Cosmetics and Dunkin’ Collab on Makeup Collection
The collaboration includes donut- and coffee-inspired color cosmetics, a donut-shaped pop-up in New York City and a promotional partnership with brand ambassador and Tik Tok star Mikayla Nogueira.
Mar 31st, 2022
elf Cosmetics is increasing most of its products by $1 due to rising costs for production.
e.l.f. Cosmetics Announces Increased Prices
The brand says that the prices for freight services, sourcing raw materials and shipping have all increased, making the cost of production higher.
Mar 10th, 2022
All beauty markets tracked by NPD’s reporting posted growth compared to pre-pandemic times—except Europe.
Beauty 2021-2024 Decoded
From clinical hair care to a historic boom in fragrance to robust brick-and-mortar sales, beauty has emerged from 2021 with significant growth drivers and potential headwinds.
Feb 14th, 2022
Morphe X Make it Black Artistry Palette is one of the limited-edition products repackaged in black.
Uoma CEO x Pull Up For Change Re-Launch Make it Black Campaign
The re-launch of the Make it Black campaign features new beauty brand partners to continue to shift perceptions around what it means to be Black and raise funds for the Pull Up For Change Impact Fund.
Feb 7th, 2022
e.l.f. Beauty has returned to pre-pandemic sales levels.
e.l.f. Beauty Reveals 3- and 9-month Sales Jumps
“e.l.f. remains the only top five color cosmetics brand with sales growth and market share above pre-pandemic levels," said Tarang Amin, e.l.f. Beauty's chairman and CEO.
Feb 2nd, 2022
Versed's products retail for less than $25.
Inside Versed's Walmart Expansion: Interview
"We’re thrilled to be able to make the Versed product more accessible to the 90% of Americans that live within 10 miles of a Walmart store and shop with us weekly," says Paula Ryan, senior merchandising director, beauty, Walmart U.S.
Feb 1st, 2022
'e.l.f. is a perfect founding brand because they're driven by digital first; they understand the power of Tik Tok, and I am looking forward to working with them to explore how artists can work with brands to the betterment of both,' said Simon Fuller.
e.l.f. Cosmetics Launches Tik Tok Challenge for Makeup Artists
The #elfitup challenge on Tik Tok in the United States seeks aspiring makeup artists to work with the group through Tuesday, February 1, 2022.
Jan 28th, 2022
Thought leaders from e.l.f. Beauty, Skin Proud and CVS chime in on the key drivers for brands and retail, as well as the consumer undercurrents propelling growth.
e.l.f. Beauty, CVS & Skin Proud on Mass Beauty's Big Gains (On-demand Briefing)
Thought leaders from e.l.f. Beauty, Skin Proud and CVS chime in on the key drivers for brands and retail, as well as the consumer undercurrents propelling growth.
Jan 13th, 2022
Dreamstime M 95177881
Clinique Labs Can't Slip Past 'Oil-free' False Advert Suit
On Nov. 15, an Illinois federal judge did not free the company of the recent false advertising suit; although it did dismiss some of the plaintiff's claims related to products she did not purchase. The case remains pending.
Nov 16th, 2021
e.l.f. Beauty has increased its full-year fiscal 2022 outlook in light of its latest results; source: e.l.f. Cosmetics Facebook.
e.l.f. Beauty Q2/9-month 2022 Sales Increase, Outlook Raised
“I am proud of the e.l.f. Beauty team for delivering our 11th consecutive quarter of net sales growth,” said Tarang Amin, e.l.f. Beauty's chairman and CEO.
Nov 3rd, 2021
More than 100 brands are demanding four key points of action for the U.S. Congress.
100+ Beauty Brands Declare #CodeRed4Climate
The participating brands' open letter to Congress notes, "While the findings of the recent UN IPCC report come as a shock, they are no surprise."
Sep 21st, 2021
Karan Gupta and Armaan Mehta, co-founders of Odore.
The Digital Tools Advancing Indie Brands
Smart investment in social media strategies and innovative marketing is helping emerging beauty brands to find their own footholds.
Aug 23rd, 2021
The winners will be revealed at the CEW Beauty Awards Winners Announcement Lunch on September 24 at the London Hilton Park Lane.
2021 CEW UK Beauty Awards Finalists
The winners will be revealed at the CEW Beauty Awards Winners Announcement Lunch on September 24 at the London Hilton Park Lane.
Aug 12th, 2021
e.l.f. Cosmetics and Tierra Whack have partnered on the Big Mood Mascara.
e.l.f. Cosmetics x Tierra Whack Launch Big Mood Mascara
The packaging features an hourglass brush head that maximizes lift and volume. The formula includes jojoba wax for hold.
Aug 9th, 2021
Stackline Trends tracks e-commerce searches and ranks brands that are growing, declining and emerging in consumer popularity.
6 Beauty Trends from Stackline's New Search Analysis Program
Stackline Trends tracks e-commerce searches and ranks brands that are growing, declining and emerging in consumer popularity.
Aug 4th, 2021
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