Search Global Cosmetic Industry

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American Beauty: Bustle Debuts Editorial Series

“All American” is a new editorial series featuring the essays by immigrants and children of immigrants speaking on the ways in which their culture shaped their perceptions of style and beauty.

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Indie Beauty: Retail Savior?

For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.

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Technology and the Always-on Shopper

Contextual commerce is the future.

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Why Engaging Experiences are the Key to Beauty Retailing

"Traditional retailers are utilizing more in-store technologies while once online-only exclusives, such as Glossier and KKW Beauty, are establishing pop-up or permanent brick-and-mortar retail stores, to have a better dialogue with customers."

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Avon Gets a Digital Makeover

This includes the launch of a fully digitized, mobile-enabled interactive brochure and a new global sales team.

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Why Neutrogena is the Top Sunscreen Brand on Amazon

The Sunscreens & Tanning Products category is reportedly worth an estimated $65 million in 1st Party (1P) sales.

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Sephora Launches Experiential Subscription Box, Play! Smarts

Play! Smarts, a new version of the subscription service, Play! by Sephora, includes access to a live-streamed class or "Crash Course" focused on the glittery eye trend.

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[video] Video Killed the TV Star? Instagram Launches IGTV

IGTV’s allows for longer videos in a vertical, full screen format.

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Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?

Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?

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The Beauty Marketplace Debuts Platform

Founded by Mary Palmieri, The Beauty Marketplace’s technology will utilize artificial intelligence help clients find niche beauty brands and products suited to their needs.

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L'Oréal to Launch Digital Beauty Assistant

NYX Professional Makeup is reportedly the first of L'Oréal's brands to try this new approach.

Home shopping is a high-stress, high-demand format; brands need to prepare.

Overcoming Home Shopping’s Tough Odds

The typical home shopping spot runs between eight to 14 minutes. And only about 10% of the brands that earn a slot in front of the cameras ever gets a second or third airing. Brands need to prepare to succeed.

As a Pennsylvania girl, I grew up a stone’s throw from QVC’s corporate headquarters and have always been dazzled by its allure, glamor and the excitement of what it represents.

How I Got My Brand on QVC

And what you can learn from my experience.

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New App Well-Kept Beauty Assists Users in Crafting a Skin Care Routine

Well-Kept, a new app set to debut in September 2018, helps users track product expiration dates and avoid ingredients that could harm their skin.

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Amazon Eyes Brazilian Cosmetic Partners

The e-tail giant is reportedly courting Grupo Boticario and Natura Cosmeticos SA to sell on the logistics platform it is currently developing for the country, according to a report from Reuters.

Roughly 5% of Instagram comments in a given month are customer inquiries, usually asking about purchasing, products, feedback, animal testing or experience.

Up Your Instagram Beauty Game

Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.

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The Barrett Group Wants to Help Optimize Brands for the Home Shopping Sector

The Barrett Group is a recently launched company that was founded "to discover, bring and grow brands, and in some cases repair and innovate brands for the global home shopping marketplace."

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Indie Beauty Battle: Amazon vs. Ulta

Stay tuned to see who will persevere in the indie beauty sector: The retailer that has helped catapult some of the biggest names in beauty, or the online-juggernaut—somewhat new to the beauty industry—but offering consumers the price and convenience they crave.